Hauptseite NewsDesk

WPP und Omniture geben strategische Partnerschaft zur Verbesserung des Marketing-ROI bekannt

WPP investiert 25 Millionen US-Dollar; Zusammenarbeit in den Bereichen Kunden-, Technologie- und Produktentwicklung sowie Training der 500 WPP-Angestellten in Omniture-Technologien

Davos - 29. January 2009

WPP, das weltweit größte Medien- und Kommunikations¬unternehmen und Omniture, ein führender Anbieter zur Optimierung des Online-Business, geben heute ihre strategische Partnerschaft bekannt. Die Zusammenarbeit der beiden Unternehmen bietet den Kunden den bislang besten weltweiten Einblick in alle digitalen und traditionellen Medienkanäle. Als Teil der Partnerschaft investiert WPP langfristig 25 Millionen US-Dollar in Omniture-Aktien.

Die beiden Unternehmen werden in den Bereichen Technologieentwicklung, gemeinsame Datennutzung und Informationsaustausch sowie bei Beratungsservices kooperieren. Unterstützt durch neueste Technologien soll die Zusammenarbeit allen Marketingverantwortlichen besseren Einblick in das Konsumentenverhalten geben. So können Marketingmanager Umsatz und Gewinn ihres Online-Marketings steigern und ihre Ausgaben optimieren und managen.

Folgende Unternehmen der WPP Gruppe sind unter anderem an der Partnerschaft beteiligt: G2, OglivyOne, RMG, Wundermann, Enfantico, Specialist Agencies VML und ZAAZ, Group M, 24/7 Real Media, Kantar und Bridge Worldwide.

Die wichtigsten Bestandteile der Partnerschaft:
• Gemeinsame Betreuung der Kunden zur Entwicklung verbesserter Analyselösungen
• Kooperation in den Bereichen Technologieentwicklung und Lösungen inklusive der Integration von Omniture und WPP Technologien, Daten und Produkten
• Austausch von Marketing-Know-How und Best-Practice-Ansätzen im Bereich Beratung
• Einsatz von Omniture-Beratern in WPP-Unternehmen
• Omniture Produkttraining für über 500 WPP-Angestellte, im ersten Jahr der Partnerschaft

Konkret haben WPP und Omniture im Rahmen der Partnerschaft beschlossen, in den nächsten 12 bis 18 Monaten Marketingtechnologien, Daten und Untersuchungsergebnisse sowie Informationsprodukte von WPP in die Omniture Genesis Plattform zu integrieren.

Folgende Produkte werden integriert:
• Open AdStream (24/7 Real Media Anzeigenmanagement-Plattform, die Webanalysen, umfassendes Behavioral Targeting und Rich Media integriert)
• Decide DNA (24/7 Real Media und GroupM Lösung für Suchmaschinenmarketing)
• 24/7 Real Media und GroupM custom media audience network
• TNS Compete™ (Competitive Web benchmarking Data)
• TNS Stradegy™ (Multimedia Channel Advertising Occurrence und Expenditure Data)

Weitere Informationen sowie Zitate von Sir Martin Sorell, Group Chief Executive WPP, Mark Read, Director of Strategy WPP and Josh James, CEO and Co-Founder von Omniture finden sich in der englischen Pressemeldung von Omniture und WPP weiter unten.

Sollten Sie ein Statement oder Interview von einem WPP- oder Omniture-Experten wünschen, setzen Sie sich bitte mit uns in Verbindung.

Über das Unternehmen

Über Omniture
Omniture ist ein führender Anbieter zur Optimierung des Online-Business. Das Produktportfolio umfasst Lösungen, mit denen Unternehmen Informationen online, offline und im Rahmen von Multi-Channel-Kampagnen sammeln, speichern und analysieren können. Daraus lassen sich entscheidende Erkenntnisse über die Effektivität von Marketing- und Vertriebsaktivitäten und anderen Geschäftsprozessen ableiten. Zusätzlich bietet Omniture seinen Kunden ein umfangreiches Serviceangebot wie Implementierung, Best Practices, Consulting, Kundensupport sowie Schulungen in der Omniture University™. Zu den mehr als 4.500 internationalen Kunden zählen eBay, AOL, Microsoft, Oracle, General Motors, Sony und HP. In Deutschland vertrauen zudem Stepstone, Kabel Deutschland, ElitePartner, e-Sixt GmbH, Spreadshirt (sprd.net AG) und Germanwings auf Omniture.

Kontaktdaten

Ihr Redaktionskontakt:
Susann Seifert / Katharina Scheurer
LEWIS Communications GmbH
Baierbrunner Straße 15
81379 München
Tel.: + 49 89 / 173019-42
Fax: + 49 89 / 173019-99
E-Mail: omnituregermany@lewispr.com

Weiterführendes Material

WPP and Omniture launch partnership to improve marketing ROI

Will collaborate in client development, technology, new products and the training of over 500 WPP professionals in Omniture technologies; WPP invests $25m in Omniture

DAVOS, Switzerland — January 29, 2009 — WPP (NASDAQ: WPPGY), the world leader in communications services and Omniture, Inc. (NASDAQ: OMTR), the leading provider of online business optimization, today announced a strategic partnership that will provide clients with more-effective insights globally across both digital and traditional media channels. As part of this partnership, WPP is making a long-term $25 million investment in Omniture common stock.

The two companies will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights, supported by new technology. This will allow marketers to increase their revenue and profit returns from online marketing and to manage and optimize their overall marketing expenditures.

WPP companies involved in this partnership include G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies VML and ZAAZ, Group M, 24/7 Real Media, Kantar and Bridge Worldwide.

Key elements of the strategic partnership include:
•    Joint approaches to mutual clients to develop enhanced analytical solutions
•    Joint development of technologies and solutions, including the integration of Omniture and WPP technologies, data and products
•    Sharing of marketing insights and consulting best practices
•    Deployment of Omniture consultants inside WPP companies
•    Training of more than 500 WPP employees on Omniture products and solutions, within the first year of the relationship

Specifically, WPP and Omniture have agreed over the next 12-18 months to integrate many of WPP’s marketing technologies, data, insights and information products into the Omniture Genesis platform. These integrations will include:
•    Open AdStream (24/7 Real Media’s advertising management system)
•    Decide DNA (24/7 Real Media and GroupM’s search engine marketing systems)
•    24/7 Real Media and GroupM’s custom media audience network
•    TNS Compete™ (competitive web benchmarking data)
•    TNS Stradegy™ (multimedia channel advertising occurrence and expenditure data)

"In the current economic environment and as clients continue to experiment with and develop their online budgets, the need for better analysis, measurability and focus on return on investment is more important than ever,” said Sir Martin Sorrell, Group Chief Executive, WPP. “This partnership will help our many mutual clients meet these objectives by equipping WPP agencies – across all geographies and disciplines – with the capabilities and tools needed to customize and deploy Omniture solutions in the most efficient and effective ways.”

“The partnership is a reflection of WPP and Omniture’s shared commitment to providing actionable, media-channel agnostic recommendations - informed by data and supported by technology - to the world’s largest brand owners,” said Mark Read, Director of Strategy, WPP, and CEO, WPP Digital. “It continues WPP’s and Omniture’s strategy of partnering with and integrating proprietary information and technologies with third-party platforms, for the maximum benefit of our clients.”

“We have consistently said that the limiting factor for marketing executives to fully realize the benefits of digital marketing and the corresponding measurability and accountability it brings, is the lack of available online marketing consulting and best practices,” said Josh James, CEO and co-founder, Omniture. “WPP’s aggressive investment in this critical area is a testament to their thought leadership.”

James continued, ”The industry, and particularly WPP’s customers, will benefit tremendously from having 500 people from the world’s largest, most connected digital agencies thoroughly trained on the Omniture suite of products. This partnership will provide clients with the best of both worlds – technology and expertise – to optimize their marketing and drive ROI.”

About WPP
WPP (NASDAQ: WPPGY) is the world leader in communications services, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare communications, direct, digital, promotion & relationship marketing. WPP's worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, Grey Group, United Group, GroupM, Mindshare, Mediaedge:cia, MediaCom, Millward Brown, Research International, KMR Group (now including TNS), OgilvyOne Worldwide, Wunderman, OgilvyAction, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Landor, Fitch, The Brand Union and G2 among others. WPP companies provide communications services to clients worldwide including more than 340 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 400 clients in three or more disciplines; more than 280 clients in four disciplines and nearly 230 clients in six or more countries. Collectively, WPP employs 131,000 people (including associates) in over 2,000 offices in 106 countries. For more information, visit www.wpp.com.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Lesezeichen:

Jüngste Meldungen

2012 Archiv

2011 Archiv

2010 Archiv

2009 Archiv

2008 Archiv

Springe zu:

Hauptseite NewsDesk

WPP und Omniture geben strategische Partnerschaft zur Verbesserung des Marketing-ROI bekannt

Über das Unternehmen

Kontaktdaten

Weiterführendes Material