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2010 to mark new ‘green’ era for marketing

~ Keith Jones at Acxiom warns non-green marketers will finish last ~

November 28, 2007

Marketers that don’t adopt ‘green’ habits won’t keep their jobs past the end of the decade. That’s the message Keith Jones, group leader of multi-industry solutions and services at Acxiom, will give at the Marketing Week Green Marketing Forum on Wednesday, November 28.

He will announce that green marketing is smart marketing – and this is to become apparent over the next few years, with companies set to lag behind if they do not review their environmental strategy.

Jones makes the point that green and commerce go hand in hand: “A successful marketing campaign is a green campaign – they are one and the same.”

“2010 will be the tipping point for marketers. Far too many companies have green intentions, but don’t act on it – they should be thinking about the effectiveness, efficiency and sustainability of their activities,” said Jones.

“For companies to be successful, they need to be more focused on who they target and how, through understanding the needs of their customers and improving the quality of the marketing data,” continued Jones.

The Marketing Week Green Marketing Forum is today Wednesday, November 28 at the Kensington Hilton hotel.

Executive quote

“2010 will be the tipping point for marketers. Far too many companies have green intentions, but don’t act on it – they should be thinking about the effectiveness, efficiency and sustainability of their activities,” said Jones.

“For companies to be successful, they need to be more focused on who they target and how, through understanding the needs of their customers and improving the quality of the marketing data,”

About the company

About Acxiom
At Acxiom, we make information intelligent. As the global leader in customer information management, we transform data into actionable business insight – and we do it better than anyone else. Our enterprise information solutions help the world’s largest and most successful companies increase revenue, reduce cost, improve profit and lower risk. Working as a trusted partner, Acxiom provides not only outstanding service and results today, but also proactive ideas and innovative solutions to ensure our clients continue to succeed tomorrow. Powered by superior data, technology, services and industry expertise, these multi-channel, client-centric solutions enable better business and marketing decisions that enhance customer acquisition, retention and value. Our lines of business include: Customer Data Integration (CDI), Data Products, IT Services, Digital, Direct Marketing and Consulting. Founded in 1969, Acxiom today has approximately 7,000 associates in offices and data centers throughout the United States. Europe, as well as in Australia, China and Canada.

Contact details

For further information, please contact:
Tulna Shah or Farimah Saadat at LEWIS PR
Tel: 020 7802 2626
Email: acxiom@lewispr.com

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