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75% revenue uplift for multi-channel marketing customers

~ Acxiom takes on digital marketing integration at DM show ~

April 29, 2008

Businesses can increase revenues by up to 75 per cent using integrated email marketing programmes, according to Acxiom Digital’s Louis Fernandes, who will be speaking in the IDM Academy at Internet World (co-located with the International Direct Marketing Fair) on Thursday.

Fernandes, senior account director at Acxiom Digital, will be discussing results customers have achieved through multi-channel marketing campaigns. The customers he’ll be referencing include BAA, Comcast, Hewlett Packard, Marriott, Odeon and Sprint.

“Email is a vital marketing channel, but it will only work effectively if it’s properly integrated, both with other digital channels as well as the offline world” said Fernandes. “Using targeted multi-channel campaigns, our customers are reporting significant revenue increases.”

“As we face an economic downturn, smarter, integrated marketing will become more important than ever,” Fernandes continued. “During this challenging business climate, when it comes to marketing, businesses must look at ‘lifetime’ value and retention of a customer – and not solely a focus on short-term, revenue which may ultimately prove to be unprofitable.”

Louis Fernandes will be speaking at the IDM Academy in Internet World, at 2:30pm on 1st May. Acxiom can also be found at stand W900 at the International Direct Marketing Fair (29th April – 1st May).
(199 words)

Executive quote

“Email is a vital marketing channel, but it will only work effectively if it’s properly integrated, both with other digital channels as well as the offline world” said Louis Fernandes, senior account director at Acxiom Digital. “Using targeted multi-channel campaigns, our customers are reporting significant revenue increases.”

About the company

About Acxiom
At Acxiom, we make information intelligent. As the global leader in customer information management, we transform data into actionable business insight – and we do it better than anyone else. Our enterprise information solutions help the world’s largest and most successful companies increase revenue, reduce cost, improve profit and lower risk. Working as a trusted partner, Acxiom provides not only outstanding service and results today, but also proactive ideas and innovative solutions to ensure our clients continue to succeed tomorrow. Powered by superior data, technology, services and industry expertise, these multi-channel, client-centric solutions enable better business and marketing decisions that enhance customer acquisition, retention and value. Our lines of business include: Customer Data Integration (CDI), Data Products, IT Services, Digital, Direct Marketing and Consulting. Founded in 1969, Acxiom today has approximately 7,000 associates in offices and data centers throughout the United States. Europe, as well as in Australia, China and Canada.

www.acxiom.co.uk
www.acxiomdigital.com

Contact details

LEWIS PR
+44 (0) 20 7802 2626
acxiom@lewispr.com

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75% revenue uplift for multi-channel marketing customers

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