Main News Desk

Acxiom names Stephen Whyte as CEO for Europe

~ Agency background aligns well with Acxiom’s full-service marketing approach ~

September 14, 2009

Acxiom® Corporation (Nasdaq: ACXM) announced today that Stephen Whyte has joined Acxiom as chief executive officer for Europe.

Whyte, former CEO of McCann Erickson London, brings two decades of marketing and senior client management experience to his role with Acxiom, a leading provider of marketing services worldwide. 

Whyte, who has additional CEO experience with the Leo Burnett agency, will lead all aspects of Acxiom’s European operations from Acxiom’s London offices. Acxiom’s European presence spans France, Germany, The Netherlands, Poland, Portugal and the UK.

He holds a BA from Oxford University and is a fellow of the Institute of Practitioners in Advertising.

Executive quote

“Acxiom is exceptionally well-placed to deliver value for its clients,” said Whyte. “This is accomplished through more informed and precise targeting, better media and channel planning, insight-driven execution and clearly demonstrable ROI – all essential for world-class marketing.”

Whyte views data and technology, combined with a wide breadth of services and an integrated vision, as Acxiom’s most valuable assets. “Data-driven marketing is increasingly effective and efficient in comparison with mass-audience marketing tools like advertising,” he said. “I’m confident it will experience significant growth in the years ahead.”

About the company

About Acxiom
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com

Contact details

acxiom@lewispr.com


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