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Acxiom recruits senior executives to drive financial services expertise

~ brings in financial services experts to further serve customer needs ~

November 19, 2007

Acxiom has appointed two senior executives in its UK financial services group to continue to drive business growth through improved customer service, solutions, products and consultancy.

The appointments include Jonathan Russell, who has been appointed to lead business development in financial services to grow Acxiom’s portfolio and existing customer base, as well as look at customer acquisition. Joining from Adare (formerly Intellidata), he brings ten years of data experience to the company.

“Acxiom’s offerings focus on using its considerable skill sets and data to meet client needs,” said Russell. “Using this portfolio, we will help drive business growth by actively listening to customers and provide them with information solutions and consultancy according to their requirements.”

Bart Geiser has moved from Acxiom US to the UK as senior business development director encompassing a pan-European role. Geiser will drive long-term customer retention as well as acquisition within the banking, credit card and general insurance industries, by helping to identify innovative solutions for Acxiom’s Financial Services client base.

“Our clients require us to help them gain insight into their own customers, across multiple channels,” said Geiser. “Acxiom is uniquely positioned in the market place to deliver and drive profitable growth for both existing and potential clients - and help them achieve that insight. By listening and understanding what our clients want and need, and by crafting solutions to suit their needs, Acxiom will continue to be in a strong position”

“The financial services division of Acxiom has always been strong, and these recent appointments will further strengthen our position in the banking, credit card and general insurance market,” said David Allen, European CEO for Acxiom Services. “The fact that high-calibre people are joining our business demonstrates Acxiom’s leadership in this industry, and by understanding our customers’ business needs and catering for these with our products, solutions, data and consultancy, we will continue to drive business growth and retention in this area.”

Executive quote

“The financial services division of Acxiom has always been strong, and these recent appointments will further strengthen our position in the banking, credit card and general insurance market,” said David Allen, European CEO for Acxiom Services. “The fact that high-calibre people are joining our business demonstrates Acxiom’s leadership in this industry, and by understanding our customers’ business needs and catering for these with our products, solutions, data and consultancy, we will continue to drive business growth and retention in this area.”

About the company

At Acxiom, we make information intelligent. As the global leader in customer information management, we transform data into actionable business insight – and we do it better than anyone else. Our enterprise information solutions help the world’s largest and most successful companies increase revenue, reduce cost, improve profit and lower risk. Working as a trusted partner, Acxiom provides not only outstanding service and results today, but also proactive ideas and innovative solutions to ensure our clients continue to succeed tomorrow. Powered by superior data, technology, services and industry expertise, these multi-channel, client-centric solutions enable better business and marketing decisions that enhance customer acquisition, retention and value. Our lines of business include: Customer Data Integration (CDI), Data Products, IT Services, Digital, Direct Marketing and Consulting. Founded in 1969, Acxiom today has approximately 7,000 associates in offices and data centers throughout the United States. Europe, as well as in Australia, China and Canada.

Contact details

For further information, please contact:
Tulna Shah or Steve George at LEWIS PR
Tel: 020 7802 2626
Email: acxiom@lewispr.com


Technorati tags: appointments | Acxiom | financial services | business growth |

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