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MORE TH>N multiplies prospecting success with Acxiom

~ Insurer re-signs contract to make customer data more intelligent and improve acquisition and retention ~

July 01, 2008

MORE TH>N, the direct arm of insurance giant RSA, has renewed its contract with Acxiom to help increase its marketing success with improved insight into new and existing clients.

The insurer has re-engaged on a long-term basis with the global interactive marketing services provider to help it significantly increase their volume of cost-effective sales as well as managing its customer and prospect data more intelligently. In doing this, MORE TH>N anticipates that it will also improve cross-sell and upsell opportunities and increase flexibility in multi-channel marketing campaigns.

“Marketing to the right people at the right time is a key part of our strategy and an essential component of growing our business,” said Peter Markey, Head of Marketing at MORE TH>N. “With an ever-increasing focus on online channels, we needed to find a strategic partner that could help us achieve our acquisition goals across multiple channels. Acxiom has the expertise we need.”

Acxiom and MORE TH>N have created a ‘prospect pool’ of potential clients, who are then targeted with specific marketing campaigns to attract them to the company. Acxiom also provides analytical support to help MORE TH>N continue to better model its data, so that prospective customers are approached with the offers that most appeal to them, via the most attractive and appropriate medium.

On the re-signing of the contract Markey stated: “The prospect pool is now driving an intelligence-based DM programme that is gathering pace all the time. This project is a joint partnership initiative with Acxiom and is helping MORE TH>N achieve its growth potential by bringing in data-driven cost effective sales”.

Richard Barker, Business Development Director at Acxiom commented: “Faced with an economic downturn and in a very competitive field such as insurance, customer acquisition and retention is more important than ever,” He concluded: “We are absolutely delighted and very proud to have MORE TH>N re-sign with Acxiom. We feel that our expertise and experience will continue to help their business gain more insight into existing and prospective customers”.

(331 words)

Executive quote

Richard Barker, Business Development Director at Acxiom commented: “Faced with an economic downturn and in a very competitive field such as insurance, customer acquisition and retention is more important than ever,” He concluded: “We are absolutely delighted and very proud to have MORE TH>N re-sign with Acxiom. We feel that our expertise and experience will continue to help their business gain more insight into existing and prospective customers”.

Customer quote

“Marketing to the right people at the right time is a key part of our strategy and an essential component of growing our business,” said Peter Markey, Head of Marketing at MORE TH>N. “With an ever-increasing focus on online channels, we needed to find a strategic partner that could help us achieve our acquisition goals across multiple channels. Acxiom has the expertise we need.”

On the re-signing of the contract Markey stated: “The prospect pool is now driving an intelligence-based DM programme that is gathering pace all the time. This project is a joint partnership initiative with Acxiom and is helping MORE TH>N achieve its growth potential by bringing in data-driven cost effective sales”.

About the company

About Acxiom
At Acxiom, we make information intelligent. As the global leader in customer information management, we transform data into actionable business insight – and we do it better than anyone else. Our enterprise information solutions help the world’s largest and most successful companies increase revenue, reduce cost, improve profit and lower risk. Working as a trusted partner, Acxiom provides not only outstanding service and results today, but also proactive ideas and innovative solutions to ensure our clients continue to succeed tomorrow. Powered by superior data, technology, services and industry expertise, these multi-channel, client-centric solutions enable better business and marketing decisions that enhance customer acquisition, retention and value. Our lines of business include: Customer Data Integration (CDI), Data Products, IT Services, Digital, Direct Marketing and Consulting. Founded in 1969, Acxiom today has approximately 7,000 associates in offices and data centers throughout the United States and Europe, as well as in Australia, China and Canada.

www.acxiom.co.uk

Contact details

About MORE TH>N
To find out more information on MORE TH>N click on the link below:
http://www.rsagroup.com/rsamediacentre/companyinfo/

For more on RSA click on the link below:

http://www.rsagroup.com/rsa/pages/aboutus/aboutushome

For further press information, please contact:
Lisa Gillingham or Steven George at LEWIS PR
Tel: 020 7802 2626
Email: acxiom@lewispr.com

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