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Avail G8 eMarketing suite boosts customer bond with etailer

pureplay etailer DVD.co.uk unveiled as first UK customer, while Red Cats Nordic leads the way in mainland Europe

UK - September 23, 2008

E-commerce specialist Avail Intelligence is launching its G8 eMarketing Suite throughout Europe. Now an enterprise-level package, the faster, more robust, community intelligence solution is more capable of handling larger data volumes in real-time than any other comparable solution in the world.

Boasting improvements to the rating and reviews module, G8 now includes a Q&A function, helping retailers to improve the customer interaction process. Building on this, the suite now also introduces user-moderated behaviour, recognising the importance of social networks to retailers in generating reviews of products purchased online.

Avail has further developed G8 with improvements to the software’s multi-lingual capabilities and language support, which now includes Asian languages. The marketing tool also provides integrated and fully automated tracking for reporting the contribution to sales revenue generated. In addition, the software has been improved to handle calculations faster, while requiring less server resource, creating a positive cost impact in terms of reduced power and space requirements.

Employing advanced mathematical techniques, Avail’s eMarketing improves relevance in customer communication. Based on a set of proprietary analytical algorithms, it can generate up to 5,000 predictive real-time recommendations per second using collective intelligence and customer behaviour. Applying rules and filters, it is possible to improve the purchase process by not recommending out of stock products, or those that have previously been bought by the customer.

“Our homepage is the shop window where we display 30 or 40 items. The search box is like the inside of our store, which contains hundreds of thousands of items. Straightforward text searching alone isn’t enough,” commented Steve Graham, managing director, DVD.co.uk. “The G8 suite means we can improve the relevance of recommendations, ensuring that shoppers are presented with the best text matches, popular alternatives, what other people have bought and some forced results that we just know are relevant.”

Stellan Björnesjö, E-commerce & business development manager, Nordic at Ellos, a Red Cats Nordic division, added: “Thanks to Avail we have been able to take our online stores to a whole new level. Today's customers demand individually adapted offers, as well as the possibility to interact with other customers. With Avail’s technology we have managed to build some of the market’s most personalised e-commerce sites.”

“It is not necessary for e-commerce and retail sites to invest a lot of money in online marketing tools to see a positive impact on customer relationships and an increase in sales,” said Dr. Rolf Elmér, CEO, Avail Intelligence. “With Avail’s suite offering a 100 per cent performance-based model, it provides a low-risk, cost effective solution designed to drive sales - critical elements in today’s economic climate.”

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Executive quote

“It is not necessary for e-commerce and retail sites to invest a lot of money in online marketing tools to see a positive impact on customer relationships and an increase in sales,” said Dr. Rolf Elmér, CEO, Avail Intelligence. “With Avail’s suite offering a 100 per cent performance-based model, it provides a low-risk, cost effective solution designed to drive sales - critical elements in today’s economic climate.”

Customer quote

“Our homepage is the shop window where we display 30 or 40 items. The search box is like the inside of our store, which contains hundreds of thousands of items. Straightforward text searching alone isn’t enough,” commented Steve Graham, managing director, DVD.co.uk. “The G8 suite means we can improve the relevance of recommendations, ensuring that shoppers are presented with the best text matches, popular alternatives, what other people have bought and some forced results that we just know are relevant.”

Stellan Björnesjö, E-commerce & business development manager, Nordic at Ellos, a Red Cats Nordic division, added: “Thanks to Avail we have been able to take our online stores to a whole new level. Today's customers demand individually adapted offers, as well as the possibility to interact with other customers. With Avail’s technology we have managed to build some of the market’s most personalised e-commerce sites.”

About the company

NOTES TO EDITORS
About Avail Intelligence (http://www.avail.net)
Avail Intelligence is the leader in maximising the value of visitor traffic to e-commerce web sites. The company’s technology harnesses the community intelligence from site visitors to deliver the most effective shopping experience for new and returning customers.

Using advanced mathematical techniques from its research arm Avail Labs, Avail Intelligence has created the Avail eMarketing suite. The suite comprises a set of tools, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single web site or across multiple web sites.

The results are significant, immediate and measurable improvements to conversion rates and average order values.

Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include GAME, Woolworths, Berry Brothers and DVD.co.uk.

Contact details

For further press information and photography please contact:
Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 601 7740 Fax: +44 (0) 161 601 7741
Email: availuk@lewispr.com
Website: www.lewispr.com

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