Main News Desk

Avail and Keybroker co-operate to increase conversion rates

Partnership to improve conversion rates and average order values

UK - March 17, 2009

E-commerce specialist Avail Intelligence is working with Keybroker to enable its customers to implement behaviour-based product recommendations and increase customer conversion rates. 

For Keybroker, specialists in search marketing to drive revenue and sales for online advertisers and e-commerce clients, the Avail solution is a natural extension to its offering.

When the visitor enters a specific e-commerce site, Avail’s solution creates targeted product recommendations based upon visitor behaviour to maximise the conversion of visitors to sales. For online retail outlets, this leads to an average revenue increase of up to 30 percent per visitor.

 

Executive quote

 

"The partnership with Avail means that we are able to enhance our solution with the addition of tools that maximise shopper conversion rates on our customers’ sites,” says Per Made, Business Development Manager at Keybroker.

”Working with Keybroker is a great opportunity to reach our customers at an earlier stage”, says Pontus Kristiansson, CEO and co-founder at Avail. ”It will maximise the potential of site visitors, while also increasing the average order value and further streamlining the sales process.” 

 

About the company

About Avail Intelligence
Avail Intelligence is the leader in maximising the value of visitor traffic to e-commerce web sites. The company’s technology harnesses the community intelligence from site visitors to deliver the most effective shopping experience for new and returning customers.
 
Using advanced mathematical techniques from its research arm Avail Labs, Avail Intelligence has created the Avail eMarketing suite. The suite comprises a set of tools, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single web site or across multiple web sites.
 
The results are significant, immediate and measurable improvements to conversion rates and average order values.
 
Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include GAME, Berry Brothers and DVD.co.uk.

 

About Keybroker

Keybroker was founded in 2005 and is today established as one of the leading companies in search marketing in Europe by the innovative platform CampaignControl® with Real Time Ads®, profit-based pricing models and an international Delivery Centre, which now manages search campaigns for over 60 customers across more than 40 markets. With search marketing at the core, Keybroker integrates all online channels to effective digital marketing for large advertisers. The head office is in Stockholm. The largest shareholder is Investor Growth Capital. 

 

Contact details

For further press information and photography please contact:

Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 601 7740           
Fax: +44 (0) 161 601 7741
Email:
avail@lewispr.com
Website:
www.lewispr.com

        

Fredrik Arnander, Executive Director, Keybroker

Tel: +46 70-568 24 10

E-mail: fredrik.arnander@keybroker.com

 


Technorati tags: Avail Intelligence | targeted product recommendations | Keybroker |

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