Main News Desk

Avail forms European ecommerce partnership with hybris

UK - March 09, 2009

Behavioral merchandising specialist Avail Intelligence has agreed an OEM partnership that will see elements of its G8 eMarketing suite integrated as part of the hybris ecommerce platform.

Users of the hybris platform can introduce the Avail functionality to create personalised recommendations and guide shoppers towards the products they want, quickly and effectively. Using community intelligence in this way can improve revenues, increase conversion rates and build customer loyalty.

Administrating the entire sales cycle from sale to order management, retailers can now deliver a more relevant shopping experience with the addition of Avail’s Navigation Predictor and Social Search Optimizer modules.

The Navigation Predictor generates real-time recommendations that are based on a visitor’s behaviour. It uses information such as what a customer is currently viewing or has looked at in the past, as well as products that were previously purchased or are already in the shopping cart to shape those recommendations. While the Social Search Optimizer recommends the search results that most probably appeal to the customer, based on the search word or phrase entered in to the search engine.

hybris now possesses a highly developed solution for product recommendations within its platform. In addition to this Avail is now better positioned to approach new market segments and establish the G8 eMarketing suite globally as a standard for behavioural merchandising.

Executive quote

“The partnership with Hybris compliments our knowledge of the ecommerce sector,” says Pontus Kristiansson, CEO and co-founder of Avail Intelligence. “Online retail continues to grow despite the recession and so it is critical for businesses maintain a competitive edge. Our solution completes the hybris platform and individualises the online shopping experience.”

About the company

About Avail Intelligence (http://www.avail.net)
Avail Intelligence is the leader in maximising the value of visitor traffic to e-commerce web sites. The company’s technology harnesses the community intelligence from site visitors to deliver the most effective shopping experience for new and returning customers.

Using advanced mathematical techniques from its research arm Avail Labs, Avail Intelligence has created the Avail eMarketing suite. The suite comprises a set of tools, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single web site or across multiple web sites.

The results are significant, immediate and measurable improvements to conversion rates and average order values.

Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include GAME, Berry Brothers and DVD.co.uk.

About Hybris
hybris is a leading vendor of multi-channel commerce & communication software. It’s clear vision about the need for consistency, co-ordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialization and automation of communication, sales and support processes both online and offline. It is spearheading innovation in this field, enabling companies to master the complexities of implementing and managing single site, multi-site and multichannel communication and commerce processes step-by-step without any compromises.
Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 150 customers worldwide running more than 1.500 websites “powered by hybris”. Customers are global brands from retail and manufacturing industries, including Zavvi, TUI, Lufthansa, Puma, Ulla Popken, Nokia, Reebok, Grundfos, Demag, Sika, Hagemeyer, Phonak and Bechtle.

Contact details

For further press information and photography please contact:
Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 601 7740
Fax: +44 (0) 161 601 7741
Email: avail@lewispr.com
Website: www.lewispr.com

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Avail forms European ecommerce partnership with hybris

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