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ChateauOnline uncorks knowledge from its online community

collective intelligence technology from Avail personalises product recommendations based on search data from current customer base

November 22, 2007

ChateauOnline, Europe’s leading independent wine merchant, will use intelligence from its customers to guide users to popular choices in its 3000-strong wine collection.

The website will implement technology from Avail Intelligence, which uses sophisticated algorithms from customer behaviour on the site such as popular searches and previous purchases, to provide real-time recommendations for other customers browsing similar products.

ChateauOnline’s resident wine experts already pre-taste every wine available on the site and provide an expert opinion. However, the addition of recommendations from other customers will help build a sense of trust and community between new and returning customers.

Avail Intelligence’s technology is expected to deliver significant, immediate and measurable improvements to conversion rates and average order values per customer – with increase of up to 20 per cent.

“The sheer volume of expert information on ChateauOnline’s website is immense and ensures customers have the very best expert opinion on what to purchase,” said Dr Rolf Elmér, CEO, Avail Intelligence. “The use of user generated content on e-commerce sites will be a critical element in future communication with customers, as well as a key driver of increased revenues from each individual user.”

“No matter how much information our experts provide, customers will always trust a recommendation from a friend or colleague,” said Nicolas Feyzeau, Marketing Manager of ChateauOnline. “The Avail technology is extremely easy to integrate into our platform. By adding a layer of recommendations from previous purchasing choices and searches on the website, we can help direct customers to additional wines that should also suit their palette.”

Executive quote

“The sheer volume of expert information on ChateauOnline’s website is immense and ensures customers have the very best expert opinion on what to purchase,” said Dr Rolf Elmér, CEO, Avail Intelligence. “The use of user generated content on e-commerce sites will be a critical element in future communication with customers, as well as a key driver of increased revenues from each individual user.”

Customer quote

“No matter how much information our experts provide, customers will always trust a recommendation from a friend or colleague,” said Nicolas Feyzeau, Marketing Manager of ChateauOnline. “The Avail technology is extremely easy to integrate into our platform. By adding a layer of recommendations from previous purchasing choices and searches on the website, we can help direct customers to additional wines that should also suit their palette.”

About the company

Avail Intelligence is the leader in maximising the value of visitor traffic to e-commerce web sites. The company’s technology harnesses the community intelligence from site visitors to deliver the most effective shopping experience for new and returning customers.

Using advanced mathematical techniques from its research arm Avail Labs, Avail Intelligence has created the Avail eMarketing suite. The suite comprises a set of tools, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single web site or across multiple web sites.

The results are significant and immediate, and there are measurable improvements to conversion rates and average order values.

Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian e-commerce sites. Key UK customers include Berry Brothers and DVD.co.uk.

Contact details

Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 601 7740 Fax: +44 (0) 161 601 7741
Email: avail@lewispr.com
Website: www.lewispr.com

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