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Ticketmaster.co.uk launches Bazaarvoice Ratings & Reviews

UK - December 03, 2009

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Ticketmaster.co.uk has launched the Bazaarvoice social commerce platform with Ratings & Reviews. The new functionality allows customers who have purchased their event tickets from Ticketmaster to easily connect, rate, review and share their experiences on Ticketmaster.co.uk.

As one of the largest e-commerce sites on the Internet, Ticketmaster.co.uk deploys Bazaarvoice to better engage customers on its eCommerce site and moderate the thousands of live event review submissions submitted by consumers globally in four languages including English, Spanish, German, and French. In addition, reviews are optimized for search engine visibility, making it easier for fans to quickly find a great event through Google, Yahoo, or Bing.

Executive quote

“Ticketmaster is a huge global brand with passionate customers around the world,” said Brett Hurt, founder and CEO of Bazaarvoice. “We are very pleased to help them connect with these influencers in order to engage its community, provide decision support for other consumers, and improve search engine visibility. Through Bazaarvoice, Ticketmaster is able to get maximum value from a tremendous volume of digital word of mouth and by building community involvement and engagement in a structured and meaningful way.”

Customer quote

“We know that our events attract a community of very passionate fans and through our partnership with Bazaarvoice we’ve been able to engage and connect their experiences on a global scale from Ticketmaster.com,” said Kip Levin, Ticketmaster’s senior vice president of product & digital.

About the company

Bazaarvoice (www.bazaarvoice.co.uk) is a social commerce technology company. Its Software-as-a-Service (SaaS) solutions have served more than 80 billion pieces of customer-generated content helping over 650 brands globally to harness and amplify customer online word of mouth. In the UK, clients include Argos, Boots, Halfords, Wickes, Thomas Cook, QVC and Boden.

Bazaarvoice’s products - Ratings & Reviews™, Ask & Answer™ and Stories™ - are social commerce applications that drive sales. They enable customers to review products, ask and answer questions and share stories online; enhancing the online shopping experience and allowing them to make more informed and rewarding purchase decisions. Benefits for the retailer include content ownership, seamless customisation, increased search engine optimisation impact, advanced analytics and syndication across the web. Retailers can also leverage the content generated across on and offline marketing channels.

Founded in 2005, Bazaarvoice has offices in the UK, US, France and Singapore. The company was named in 2007’s Red Herring Global 100 and received the Technology Vendor of the Year award from Retail Systems in 2009.

For more information and access to client success stories, visit http://www.bazaarvoice.com, read the blog at http://www.bazaarblog.com/, and follow on Twitter at http://www.twitter.com/bazaarvoice.

Contact details

Tel: +44 (0) 161 457 2056
Fax: +44 (0) 161 601 7741
Email: bazaarvoiceUK@lewispr.com <bazaarvoiceUK@lewispr.com>
Website: www.lewispr.com

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