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Expert warns of ‘mass email culture’

UK plc wasting two months a year on email mountain – failing to embrace social media, according to Concentra

March 15, 2010

Despite the exponential rise of social media channels for business use over recent months, a study has revealed that the average British employee still spends six hours a week reading and sending internal emails – equivalent to 41 working days, or just over eight weeks, every year.

According to the research, carried out by UK-based business consulting and technology services company Concentra, 33 per cent of employees spend six hours or more drafting and reading internal emails every week. A further 28 per cent admit to taking between three and five hours a week to keep up with internal mails.

The research also revealed that email is still the communications channel of choice for 85 per cent of senior managers, and 88 per cent of HR teams. Conversely, 50 per cent of respondents believed that less than half of the internal emails they receive are useful.

Executive quote

“Internal communications are a vital part running a successful business, but organisations clearly aren’t getting the value they should from these processes,” said Goetz Boué, director at Concentra. “There are so many communication channels available today – for example social media channels linked to intranets and portals – there’s no excuse for relying on mass email. The alternatives provide a wealth of opportunity for effective, efficient communication.”

“For a long time, email has been seen as a necessary evil, but the amount of time and energy wasted on it proves that it’s gone too far. The volume of mail sent and received has to be cut down, and our dependence on the ‘cc’ culture of mass emailing has to stop,” said continued Boué.

About the company

About Concentra
http://www.concentra.co.uk/

Concentra is a UK-based business consulting and technology services company, serving clients across a number of economic sectors. Founded in 2005 as a software development company it has since evolved, leveraging the experience of a team of analytical driven management consultants based on the need for technology to fuse with business strategy to deliver quantifiable, ongoing business benefit.
Our teams deliver value to customers by designing, building, deploying and supporting customised and integrated products that can boost profitability, streamline operations, and improve collaboration.
Solutions from Concentra use the latest management consultancy, advanced analytics, application development techniques and support in order to help companies manage complexity. We work with a wide range of companies across many industry verticals, with a particular expertise in healthcare and financial services.

Contact details

For more information please contact:
concentra@lewispr.com

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Expert warns of ‘mass email culture’

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