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EMB Marketing Sciences brings the ‘who’ to Alterian’s knowhow

innovative partnership set to develop intelligent campaign engine

October 15, 2008

EMB Marketing Sciences, the marketing analytics consultancy, has teamed with Alterian, the leading international integrated marketing platform provider, to manage customer data for visualisation and multi-channel marketing execution.

EMB Marketing Sciences has developed a range of analytical tools and techniques to build customer understanding and enable clients to enhance the experience for their customers. This will combine with Alterian’s campaign management engine, enabling customers to rapidly explore dynamic transactional data to plan and execute campaigns.

“Uniting our expertise means marketers will be able to analyse much faster why groups of customers respond differently and execute complex campaigns more effectively as a result,” said Ian Liddicoat, managing director of EMB Marketing Sciences. “Alterian is an industry-recognised platform and one that will support the integration of our own class leading software tools.”

“Following our rebrand from Quantium to EMB Marketing Sciences, one of our strategic objectives was to launch a sophisticated campaign engine capability,” added Liddicoat. “Initially our focus will be on financial services, as this is our heritage, but this flexible model will allow us to provide tailored marketing solutions for clients in any data-rich industry and across our global network.”

“Alterian is committed to delivering the very best integrated marketing platform, and this partnership with EMB Marketing Sciences adds real intelligence to our campaign management solution,” said David Eldridge, Chief Executive Officer, Alterian. “Getting a better understanding of your customer is of paramount importance in today’s business climate, and EMB Marketing Sciences is a partner we feel can help us to deliver on that for our clients.”

About the company

About EMB Marketing Sciences
Launched in 2007, EMB Marketing Sciences (http://www.emb.com) combines strategic marketing, technical and analytical skills to enable companies to understand customer behaviour and optimise communications for outstanding customer service. Sophisticated actuarial modelling techniques and proprietary software tools are deployed to manage customer data to ensure that all direct response and brand marketing activity delivers value. Operating with impartiality, EMB Marketing Sciences advises companies in financial services, insurance, telecommunications, utilities and retail around the world, including leading UK brands such as esure and British Gas.

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit www.alterian.com

Contact details

For more information, please contact Lorna Hughes or Anna White at LEWIS, the PR agency, at:
Tel: +44 (0) 20 7802 2626
Fax: +44 (0) 20 7802 2627
Email: lornah@lewispr.com
Web: http://www.lewispr.com

Technorati tags: EMB | marketing | data analysis | alterian |

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EMB Marketing Sciences brings the ‘who’ to Alterian’s knowhow

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