Emailvision News Desk

Emailvision integrates Salesforce.com into email marketing platform

new salesforce.com capabilities help create highly targeted email marketing campaigns

November 04, 2009

Emailvision’s on-demand email marketing platform Campaign Commander™ can now be fully integrated with salesforce.com to dramatically increase the relevance and success of email marketing campaigns.

Version 7.3 of the on-demand email marketing software builds on existing functionality. New features allow marketers to map and automatically synchronise leads and accounts from salesforce.com with Campaign Commander™. This means that triggered welcome emails based on incoming leads or status updates can be automatically created and sent. Campaigns can also be personalised further as any changes to customer behaviour or lifestyle are reflected in the Campaign Commander™ database increasing opportunities for cross and up sell.

In addition, Emailvision has developed Campaign Commander’s social media capabilities with the introduction of an easy to use ‘Share with My Social Network’ feature allowing marketers to share and track email promotions and newsletters. Covering all major social networking sites, users will be able to see how many recipients share links, helping to identify top influencers and measure the effectiveness of campaigns. This follows the recent release of its iPhone app and iGoogle widget, both allowing marketers to monitor campaigns when on the move.

Version 7.3 of Campaign Commander™ will be available from November 4, 2009.

Executive quote

“As marketers come under growing pressure to prove their worth, additional functionalities have been included with the aim of further simplifying and streamlining the marketing process,” said Nick Gold, UK managing director at Emailvision. “By ensuring that marketers have all the tools they need in one place, it offers a solution to those that want to use email marketing to their advantage but previously didn’t have the resources to do so.”

About the company

The Emailvision flagship software product, Campaign Commander™, has become the industry standard email marketing software service for E-commerce and publishing companies with over 4500 users worldwide. The company has a staff of over 200 and offices in the major international markets including the US, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia and Spain.

Emailvision (ALEMV) was founded in 1999 and is listed on the NYSE Alternext stock exchange.

Contact details

Lauren Hoult / Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0)161 457 2050
Fax: +44 (0)161 457 2051
Email: emailvision@lewispr.com

Technorati tags: Campaign Commander | Emailvision | email marketing |

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