Emailvision News Desk

Inbox invasion adds to back-to-work blues

workers greeted by a deluge of unwanted email as summer holiday season comes to an end

UK - September 08, 2009

The majority of Brits heading back to work after a summer break in the sun are returning to an inbox invaded with irrelevant emails, according to Emailvision.


 Research by Europe’s largest on-demand email marketing software provider reveals that almost 50 per cent of workers regard over half of their holiday emails as irrelevant[1].


With the average employee returning to at least 250 emails after a week off, companies are losing valuable resources with two-thirds of workers spending at least two hours going through their inbox upon their return. In an attempt to speed up the process, over four-fifths of respondents (82 per cent) indicated that they are more likely to delete non-work related emails on their first day back.


As marketers come under increasing pressure to get their emails read during the summer months, research also revealed that many are failing to take a targeted approach. 93 per cent of respondents said that some or all of the email newsletters they had signed up to were often irrelevant.         

   


[1] According to a survey of 408 UK consumers conducted by Emailvision in August, 2009

 

Executive quote

“It’s understandable the tolerance for irrelevant email is low in a climate where worker productivity is key,” said Nick Gold UK managing director at Emailvision.

 

“Marketers need to get the basics right to make the most of both theirs and their recipients resources with only the most relevant email,” he added. “Continually updating their database with only the most recent information will allow technology to do the rest, creating targeted messages that stand out against the crowd.”

 

 

About the company

About Emailvision  (www.emailvision.co.uk)

For the latest news from Emailvision please visit: www.lewiswire.com/uk/lewiswire/Emailvision/c/53

 Emailvision is the global market and technology leader in “on-demand” software for email marketing automation.

The Emailvision flagship software product, Campaign Commander™, has become the industry standard email marketing software service for E-commerce and publishing companies with over 4500 users worldwide. The company has a staff of over 200 and offices in the major international markets including US, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia and Spain.

Emailvision (ALEMV) was founded in 1999 and is listed on the NYSE Euronext Alternext stock exchange.  

Contact details

For further press information and photography please contact:
Angela Workman at LEWIS, the PR agency
Tel: +44 (0)161 457 2050
Fax: +44 (0)161 457 2051
Email: emailvision@lewispr.com 

Related links

http://www.emailvision.co.uk 

Technorati tags: email marketing | Emailvision | work email | email deliverability | return on investment |

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