Emailvision News Desk

Marketers under pressure to prove their worth

Companies fail to measure campaign success and make the most of limited budgets

UK - May 28, 2009

81 per cent of organisations are under increased pressure to demonstrate tangible results from marketing due to the recession, according to research from Emailvision [1].

In spite of this shift in attitude, many companies are still failing to monitor the return on their investment to drive both digital and offline campaigns forward. Almost two thirds of organisations making use of viral content for marketing are not measuring the success of this approach. In addition more than a third of businesses indicated that they have no idea how advertising is benefiting their company, while only seven per cent of respondents are analysing the return on investment delivered by social media tactics.

The survey findings from Europe’s largest email marketing service provider also illustrate a notable decrease in marketing budgets as a result of the recession. Half of the businesses questioned indicated that the economic climate had left them with less money to promote their organisation. However in spite of this the vast majority of companies are failing to maximise sales opportunities with existing customers. Almost half of respondents highlighted customer acquisition as their main marketing objective, while only one in ten strategies had a strong focus on making the most of cross and up sell opportunities.


[1] Survey conducted at Internet World between April 28 - 30, 2009. Questioning 354 businesses across various industry sectors

Executive quote

“The increasing focus on achieving measurable results on a fixed budget highlights how now, more than ever organisations need to get back to basics to ensure marketing campaigns are effective.” said Nick Gold, UK managing director at Emailvision. “Companies need to look at the fundamental elements of their strategy such as targeting the right people, with the right message achieving high deliverability and ongoing testing to get the most from campaigns. Reviewing the success of existing campaigns will drive their marketing forward by ensuring maximum return on investment.”

About the company

About Emailvision (www.emailvision.co.uk)
 
 For the latest news from Emailvision please visit: http://www.lewiswire.com/uk/lewiswire/Emailvision/c/531
Emailvision is the global market and technology leader in “on-demand” software for email marketing automation. The Emailvision flagship software product Campaign Commander™, has become the industry standard email marketing software service for E-commerce and publishing companies with over 4500 users worldwide. The company has a staff of over 200 and offices in the major international markets including US, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia and Spain. Emailvision (ALEMV) was founded in 1999 and is listed on the NYSE Euronext Alternext stock exchange.

Contact details

For further press information and photography please contact:
 Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0)161 457 2050
Fax: +44 (0)161 457 2051
Email: emailvision@lewispr.com
Website: www.lewispr.com 

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