Website
PR contact
Subscribe to RSS 
Email this story to a friend Emailvision News Desk
Marketing mistakes costing UK business customers
Emailvision identifies fundamental flaws in email tactics
UK businesses are losing customers due to simple mistakes, warns Emailvision.
Europe’s largest email marketing service provider has identified the most common flaws based on the knowledge gained working with over 1700 clients worldwide.
As a result, the company has put together the top five email blunders that it has seen over the past year coupled with advice on how to avoid such mistakes and achieve maximum return on investment.
5) Trying too hard – designing an email as if it was a website comes in at number five. Heavy use of flash or java script often doesn’t render properly in the finished email and can be complicated to design. It’s better to keep it clean and simple, allowing the reader to click through to a website.
4) Right to reply – adding the wrong return email address either by accident or on purpose to avoid filtering responses lands at number four. Replies can provide valuable information from problems with the email to enquiries about the product. Create a dedicated inbox account for this if you don’t want to receive emails directly and check it regularly.
3) Missing information – having a comprehensive and segmented database is fundamental for any email marketing campaign to work properly; there is nothing worse than Dear____ because the first name field is not completed. Even writing ‘Dear customer’ is preferable. Getting basics like this right is a must and a simple fix to avoid looking unprofessional.
2) All image but no text… - sneaking into the number two slot is sending mails that are purely image based with no text. Many ISPs don’t automatically download images so recipients are left with blank boxes. This makes it hard to track response rates. Always make sure this is considered in the email design and use a tool that demonstrates different ISPs or send a test mail to yourself first.
1) Stopped as spam – this is the number one fundamental flaw and probably the easiest to fix. Words in subject lines such as WIN A GREAT PRIZE will not get past spam filters. Customers will have opted in to receive emails, so make sure they get through!
Executive quote
“In today’s economy, return on investment has never been more important as marketing spend is now analysed and questioned by senior stakeholders,” said Nick Gold, UK managing director at Emailvision. “Companies can’t afford to be making such simple mistakes and missing potential sales. The fundamental aims of any campaign should be high deliverability, targeted mailing, maximum click-through rates and basic personalisation – don’t let the email be the reason customers go elsewhere.”
About the company
NOTES TO EDITOR
About Emailvision (www.emailvision.co.uk)
Emailvision is a technology leader in “on-demand” software for email marketing automation. The Emailvision flagship software product, Campaign Commander™, has become the industry standard email marketing software service for E-commerce and publishing companies with over 2 500 users worldwide. The company has a staff of over 150 and offices in the major international markets including US, UK, France, Germany, Switzerland, Belgium, Netherlands and Spain. Emailvision (ALEMV) was founded in 1999 and is listed on the NYSE Euronext Alternext stock exchange.
Contact details
For further press information and photography please contact:
Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 601 7740
Fax: +44 (0) 161 601 7741
Email: emailvision@lewispr.com
Website: www.lewispr.com
Technorati tags: Emailvision | email marketing | top five email blunders | maximum return on investment |
Bookmarklets:
