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Sony clicks with Emailvision
electronics giant implements latest technology to drive email marketing
Sony has extended its contract with Emailvision to provide the software for broadcasting its email marketing campaigns. This will see Sony utilise Emailvision’s Campaign Commander ™ software across its European electronics division, which covers 35 countries and 5 product divisions.
The software allows Sony to target their customers through a triggered email cycle, based on when they register their product(s). A personalised email is sent at timed intervals, for example, 30, 60 and 90 days after registration. This involves specific offers and promotions as well as hints and tips on how to best use the specific registered Sony product. This approach encourages return visits to Sony’s website or stores and ensures customers are receiving personalised communication.
Executive quote
“It is now more important than ever to foster existing relationships with customers by providing them with the right information at the right time,” said Nick Gold, UK managing director at Emailvision. “Sony is a great example of where email marketing is helping to maximise such relationships and ensure greater marketing success.”
Customer quote
“We have seen the importance of customer relationship management increase dramatically over recent years,” said Lauriane De Langhe, Customer Information Manager for Europe at Sony. “By targeting existing customers with relevant and personalised information on a regular basis, we have to be sure that we are using the right solutions. Emailvision has strong relationships with all the main global and local ISP’s across Europe. This guarantees Sony high levels of deliverability across all markets.”
About the company
About Emailvision (www.emailvision.co.uk)
Emailvision is the global market and technology leader in “on-demand” software for email marketing automation. The Emailvision flagship software product, Campaign Commander™, has become the industry standard email marketing software service for E-commerce and publishing companies with over 4 500 users worldwide.
The company has a staff of over 200 and offices in the major international markets including US, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia and Spain. Emailvision (ALEMV) was founded in 1999 and is listed on the NYSE Euronext Alternext stock exchange.
About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.
In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.
For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter
“Sony” is a registered trademark of Sony Corporation. All other trademarks are trademarks or registered trademarks of their respective owners.
Contact details
For further press information and photography please contact:
Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 457 2056
Email: emailvision@lewispr.com
Website: www.lewispr.com
Technorati tags: Sony | Emailvision | email marketing | deliverability |
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