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Agent Provocateur is set to seduce with its targeted email campaigns
Luxury lingerie brand selects Europe’s largest email service provider
Agent Provocateur has enhanced its email marketing programme using Emailvision’s Campaign Commander™ technology. The luxury lingerie brand is putting in place a new email strategy centred on creating a sophisticated and targeted email programme in order to grow online revenues.
Having recently taken the campaign development in-house, the on-demand SaaS platform gives Agent Provocateur the flexibility to manage its campaigns how and when it wants, whilst also reducing overall costs.
Campaign Commander™ allows Agent Provocateur to set up and manage its campaigns in a logical and user-friendly web-based interface, with all the technical features and functionality required both currently and as its needs develop.
Executive quote
Nick Gold, UK managing director at Emailvision added, “the first step for Agent Provocateur is to revisit the data it already has - we are then able to recommend how they can enrich it. Based upon our expertise with similar clients we are able to advise on the best way to extract more value from the database.”
Customer quote
Joanna Kelly, senior e-commerce manager at Agent Provocateur commented:
“Our customers are incredibly loyal to the brand and we want to reward them by sending the most relevant, targeted and engaging communications possible. Email will be a critical communications vehicle for this so we have partnered with Emailvision to increase the sophistication of our programme, improve our campaign development processes and maximise the value of the channel.”
About the company
About Emailvision (www.emailvision.co.uk)
Emailvision is the global market and technology leader in “on-demand” software for email marketing automation. The Emailvision flagship software product, Campaign Commander™, has become the industry standard email marketing software service for E-commerce and publishing companies with over 4 500 users worldwide.
The company has a staff of over 200 and offices in the major international markets including US, UK, France, Germany, Switzerland, Belgium, Netherlands, Scandinavia and Spain. Emailvision (ALEMV) was founded in 1999 and is listed on the NYSE Euronext Alternext stock exchange.
About Agent Provocateur (www.agentprovocateur.com)
Luxury lingerie retailer Agent Provocateur opened its first boutique in London’s Soho in 1994. An exciting new superbrand was born and at its heart was a profound belief that passion and intimacy should be indulged.
Fifteen years later the brand has 45 stores worldwide, an award-winning website and remains committed to investment in creativity led by pure instinct of that which is beautiful and seductive.
Contact details
For further press information and photography please contact:
Patrick Hussey at LEWIS, the PR agency
Tel: +44 (0) 161 457 2056
Email: emailvision@lewispr.com
Technorati tags: Emailvision | SaaS | Campaign Commander | Agent Provocateur | targeted email marketing |
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