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More than a quarter (26%) of women and over one in ten (11%) men would prefer shopping at the sales instead of sex, reveals www.everydaysale.co.uk [1].

Married couples (24%) or those in a long-term relationship (23% living as married) are the most likely to bag a bargain rather than bed down with their partner and the odds are significantly increased if there are two or more children in the household [2].

The online YouGov poll carried out for the voucher discount company questioned 2016 adults across Great Britain about their attitudes on sex and shopping. Nearly a quarter (24 per cent) of Welsh residents would rather race to their favourite sale if propositioned by their partner. Those in North and East England come in second at 21 per cent each, with only 17 per cent of Southerners choosing retail therapy over lovemaking.

Executive quote

“The fact that many Brits would rather get their hands on the best deals from their favourite shops than spend intimate time with a partner proves that we are a nation of shopaholics ” said Chris Wu, managing director at www.everydaysale.co.uk. “What a lot of people don’t realise however, is that retailers often have short-term offers and money-off top products online, meaning that you don’t have to wait for the sales to come around.”

About the company

Everydaysale.co.uk was launched in 2005 and is one of the leading discount voucher code websites in the UK.

The site receives over 7,000,000 unique visitors per year and uploads an average of 600 new voucher codes every month. The team works with 2,800 UK retailers to ensure that visitors receive the best discounts from top brands, including Dorothy Perkins, Boden, Debenhams, Next and Tesco.

Customers using everydaysale.co.uk benefit from offers ranging from free delivery to money off products, with the average shopper saving 15 per cent on retail prices.

Everydaysale.co.uk is on Twitter

Contact details

Alex Clough at LEWIS, the PR agency
Tel: 0161 457 2050
Email: everydaysale@lewispr.com
Website: www.lewispr.com

Supporting materials

[1] All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2016 adults. Fieldwork was undertaken between 19 - 22nd February 2010. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

[2] Ie, 30 per cent of people with two children in the household

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Sales trump sex in UK poll

Executive quote

About the company

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