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Promotion to Head of Product Management for Anisa Byrne

September 11, 2007

Experian®, the global information solutions company, has announced the promotion of Anisa Byrne to Head of Product Management for its Consumer Business.

In her new role, Anisa will be in charge of delivering value propositions and products which will help Experian’s clients aquire new customers, from application processing, new business risk evaluation, portfolio benchmarking and trend analysis, through to risk and event management strategies, as well as managing customer identification and fraud, including customer tracing and collection strategies.

Anisa Byrne joined Experian in September 2005 as Product Director for UK Credit Data Products with responsibility for the strategic direction and availability of new and existing data sources and their quality. Anisa also helped oversee the development of UK data for group-wide use in existing and new product development.

Prior to joining Experian, Anisa spent four years with Alliance & Leicester as a Senior Marketing Manager, responsible for mortgages and delivering the bank’s customer loyalty scheme ‘Plus’. She has also held roles in financial services product and marketing with Peoples Bank and Barclays.

Commenting on Anisa’s promotion, Steve Kilmister, Managing Director of Experian’s Consumer Business said: “Anisa’s promotion to Head of Product Management demonstrates the breadth of her experience within our organisation. At Experian, we are focused on appointing high quality staff like Anisa and then maximising the knowledge they develop for the advantage of our clients. Our vision is to deliver products that meet the challenges faced by businesses in different market sectors and Anisa’s new role will help support this.”

Executive quote

Steve Kilmister, Managing Director of Experian’s Consumer Business said: “Anisa’s promotion to Head of Product Management demonstrates the breadth of her experience within our organisation. At Experian, we are focused on appointing high quality staff like Anisa and then maximising the knowledge they develop for the advantage of our clients. Our vision is to deliver products that meet the challenges faced by businesses in different market sectors and Anisa’s new role will help support this.”

About the company

EXPERIAN BOILERPLATE (for use from: 16 July 2007)

About Experian
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.  

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence.  

Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.  

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.  It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK.  Experian employs around 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries.  Annual sales are in excess of $3.8 billion (£1.9 billion/€2.8 billion).

For more information, visit the Group's website on www.experiangroup.com.

The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.

Alternative with fewer para breaks

About Experian
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.  Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.  For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence.  Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.  

Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index.  It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, California and Nottingham, UK.  Experian employs around 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries.  Annual sales are in excess of $3.8 billion (£1.9 billion/
€2.8 billion).

For more information, visit the Group's website on www.experiangroup.com.
The word 'Experian' is a registered trademark in the EU and other countries and is owned by Experian Ltd and/or its associated companies.

Contact details

For further press information please contact:
Anna Moseley at LEWIS
Tel: +44 (0) 20 7802 2626
Fax: +44 (0) 20 7802 2627
Email: annam/helenc@lewispr.com
Web: www.lewispr.com


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