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IGA Worldwide and NBC Universal enter strategic relationship

October 30, 2007

IGA Worldwide, the largest independent in-game advertising network, and NBC Universal Digital Media today announced they have entered into a multi-faceted agreement. Through this new relationship, the NBC Universal Digital Media Advertising Sales team will now have the opportunity to sell a portion of IGA’s premium in-game advertising inventory, as well as create customized packages for marketing clients on the IGA network.

“We couldn’t be more proud to partner with NBC Universal Digital Media, the leading advertising sales force in the industry, to offer strategic, innovative placements for both their current and future clients, said Justin Townsend, CEO, IGA Worldwide. “The partnership is validation that in-game advertising is an important part of the media mix for advertisers of all sizes as well as the publishers in our network.”

“We are focused on creating multi-platform solutions for our marketing clients, ensuring they achieve their campaign goals and connect with engaged consumers wherever they are spending their time,” said Nick Johnson, vice president, NBC universal digital media advertising sales.

“The virtual world and gaming space is one of the fastest growing mediums around. Working with IGA, the global independent leader in in-game advertising solutions, we will now, in addition to TV, web and Mobile, be able to offer marketers a whole new opportunity to reach a highly engaged and ever-growing audience.”

With in-game advertising spending expected to grow 33 per cent a year over the next five years and faster than online advertising , IGA Worldwide is at the forefront of this new strategic advertising medium, offering a unique 360 degree advertising solution that helps brands to understand and exploit the rich and diverse opportunities available now and in the future. Through its proprietary ad serving network Radial™, IGA enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play.

In July, GE/NBC Universal’s Peacock Equity Fund participated in IGA’s $25 million Series B investment round, for which JMP Securities was the consulting investment bank.

Executive quote

“We couldn’t be more proud to partner with NBC Universal Digital Media, the leading advertising sales force in the industry, to offer strategic, innovative placements for both their current and future clients, said Justin Townsend, CEO, IGA Worldwide. “The partnership is validation that in-game advertising is an important part of the media mix for advertisers of all sizes as well as the publishers in our network.”

Customer quote

“We are focused on creating multi-platform solutions for our marketing clients, ensuring they achieve their campaign goals and connect with engaged consumers wherever they are spending their time,” said Nick Johnson, vice president, NBC universal digital media advertising sales.

About the company

IGA Worldwide is the global leader in 360-degree in-game advertising solutions, helping brands to achieve measurable results in the world's fastest growing and most engaging new communications medium. Through its proprietary ad serving network, Radial ®, IGA enables advertisers to dynamically target millions of engaged consumers across a broad range of game platforms, titles and genres, whilst its wholly-owned communications consultancy, Hive Partners delivers strategic consulting services and exclusive access to unique integrated product placement and co-promotion opportunities.

Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the ‘Breakout Company of the Year 2006’ and as a ‘Top 100 Private Company’ in the media and entertainment sector in the OnHollywood awards.

(www.igaworldwide.com)

Contact details

For further press information please contact:
Anna Moseley at LEWIS
Tel: +44 (0) 20 7802 2626
Fax: +44 (0) 20 7802 2627
Email: annam@lewispr.com
Web: www.lewispr.com

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