Main News Desk

Wedding album wipe-out is Irish brides’ worst woe

~ botched DIY photography creates new fears about data loss ~

July 22, 2009

Sixty-three per cent of brides’ worst fear is losing their wedding photos according to a data loss survey conducted by Kroll Ontrack [1], the leading data management company.

Through its Ontrack Data Recovery services, Kroll Ontrack discovered that as we approach the Summer wedding season, pictures of the big day are considered priceless by 84 per cent of brides. Many are also relying on friends and family to capture the big day in order to cut costs. With a majority of images now in digital form, the risk of accidentally deleting, damaging or losing the carefully captured memories is a challenge that couples must guard against.

Kroll Ontrack experts recommend making an immediate back-up copy of the photos at the time of transfer from the camera to the PC or other storage device. But don’t stop there… be sure to check the quality of the copy by inspecting the photos and store the copies in a separate location from the originals, such as online.

The most important point brides should remember however, is that if images are lost, don’t panic and do not attempt to fix the problem yourself as this can make it worse – speak to an expert.

For more information about Kroll Ontrack and its Ontrack Data Recovery solutions please go to: http://www.ontrackdatarecovery.ie/home-user-recovery/

[1] Kroll Ontrack surveyed more than 100 brides across the UK and Ireland

Executive quote

“There are so many advantages to being able to manage your own wedding pictures at home,” explains Ciarán Farrell, business development manager, Kroll Ontrack Ireland. “They can be emailed to family and friends, edited and printed, and best of all, it can be an effective cost-cutting method. That is, if images have been backed up appropriately to avoid huge disappointment if and when the machine or image files fail.”

“Our data recovery engineers receive many desperate pleas from couples who think they’ve lost their digital wedding album. Fortunately, in most cases, we’ve been able to utilise our specialist knowledge and proprietary tools to recover data from both Apple Macs and PCs and preserve the happy memories. It’s one of the best calls to make to a customer, because you can tell how much it means to them.”

About the company

Data Recovery
Through its Ontrack® Data Recovery products and services, Kroll Ontrack is the largest, most experienced and technologically advanced provider of data recovery products and services worldwide. Using its hundreds of proprietary tools and techniques, Kroll Ontrack helps businesses and consumers recover lost or corrupted data from all types of operating systems and media and storage devices through its do-it-yourself, remote and in-lab capabilities.

About Kroll Ontrack Inc.
Kroll Ontrack provides technology-driven services and software to help legal, corporate and government entities as well as consumers recover, search, analyse, produce and present data efficiently and cost-effectively. In addition to its award-winning suite of software, Kroll Ontrack provides data recovery, advanced search, paper and electronic discovery, computer forensics, ESI consulting, and trial consulting and presentation services. Kroll Ontrack is a technology services division of Kroll Inc., the global risk consulting company. For more information about Kroll Ontrack and its offerings please visit: www.ontrackdatarecovery.ie

Contact details

For further information and enquiries, please contact:
Alex Clough at LEWIS, the PR agency
Tel: +44 (0) 161 457 2050 Fax: +44 (0) 161 457 2051
Email: krollontrackire@lewispr.com
Website: www.lewispr.com

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Wedding album wipe-out is Irish brides’ worst woe

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