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GSMK CryptoPhone dials up LEWIS PR to boost voice security offering

~ leading mobile voice security firm appoints global agency to boost brand profile ~

February 05, 2010

GSMK CryptoPhone, the mobile voice security expert, has appointed LEWIS PR as its

retained agency in the UK after a competitive pitch. GSMK CryptoPhone develops and

produces the first mobile and desktop phones offering strong end-to-end voice and

message encryption with published source code.

GSMK’s CryptoPhone technology is a high-end security product that prevents third

parties from tapping in to private phone calls. The products are targeted at users who

require the highest level of encryption to ensure sensitive information is not compromised

during phone calls. The security provided through the products has never been broken,

and the company is publishing its source code online in an industry first, to allow the

security community to validate the absence of back doors.

LEWIS will work with GSMK CryptoPhone to develop a consistent PR approach that will

allow the client to increase and broaden its coverage. The agency will combine traditional

PR tactics with its expertise in the social media realm to generate awareness, and

support key marketing activity in the run-up to key trade shows such as

Mobile World Congress and CeBit . LEWIS will also deploy a thought-leadership strategy

to position GSMK CryptoPhone as the front-runner in the voice security space.

Executive quote

Julie Walsh, account director at LEWIS, commented: "GSMK CryptoPhone is a great

client to work with. Its product range is highly innovative and gives users the reassurance

that their calls will remain confidential. LEWIS PR’s strong experience in the IT security

space means we’re well-equipped to elevate GSMK Cryptophone’s profile and take its

brand to the next level."

Customer quote

Assad Kondakji, sales & marketing manager at GSMK CryptoPhone commented: "We have been operating

successfully for a number of years but understand there is a need to create stronger awareness across

Europe. We’ve enlisted LEWIS to educate our target audiences around both the need for voice encryption

solutions as well as our own product range to help others protect their private and often sensitive

information. LEWIS was an obvious choice for us due to the team’s expertise in our space and the agency’s

close relationship with key media not only in the UK but across Europe".

About the company

About LEWIS PR

LEWIS specialises in global media relations, including creative services, social media, new media services, analyst relations, European public affairs, media training and event management for companies in Europe, Asia Pacific and North America. It is headquartered in London with wholly-owned subsidiaries in Antwerp, Bangalore, Barcelona, Boston, Bristol, Brussels, Budapest, Düsseldorf, Eindhoven, Frankfurt, Hong Kong, Lisbon, Los Angeles, Madrid, Manchester, Milan, Munich, Mumbai, New Delhi, New York, Paris, Prague, San Diego, San Francisco, San Jose, Seattle, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Warsaw and Washington DC. The company has one of the fastest growth rates in its sector. LEWIS has a turnover currently of more than $31 million and employs over 250 staff.

Contact details

For further information about LEWIS PR, please contact Sally McDonald on
Tel: +44 (0)20 7802 2626
Email: sallym@lewispr.com
Web site: http://www.lewispr.com

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