Main News Desk

Lexmark appoints ex-Microsoft director to drive ‘print less, save more’ message

New UK & Ireland large accounts sales director cites printer vendor’s solution-focused culture as key reason for move

Marlow - December 18, 2008

Lexmark has today announced the appointment of Chris Baker as UK & Ireland large accounts sales director.

Baker joins from Microsoft where he worked for five years, three of which he spent as UK director of financial services. He brings with him a wealth of experience that he will draw upon to drive sales and ensure Lexmark remains a leader in the print market.

One of the reasons Baker joined Lexmark was the company’s emphasis on providing a solution, rather just a technology.

“What attracted me to the company was the potential to deliver tangible business benefits to customers by showing them how to reduce costs, print securely, shrink their carbon footprint, and boost productivity by improving workers’ integration with back office processes. By doing this rapidly Lexmark can help customers like DSGi reap the benefits immediately.” said Baker.

“In the current economic climate, it’s absolutely vital that companies spend more time with their customers and come up with tailored solutions to help cut costs and hit green targets,” Baker added. “Over the next year, the focus must be on leading sales from a solutions perspective. We must show that we don’t only provide printers, we provide print solutions and managed print services to deliver tangible business benefits quickly – something that is becoming increasingly important as the recession takes hold.”

For further information on ‘Print Less, Save More’, visit www.printless.co.uk

Multimedia

About the company

Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2007, Lexmark reported $5.0 billion in revenue. Learn how Lexmark can help you get more done at http://www.lexmark.co.uk.

Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

Contact details

Richard Thomas at Lexmark
Tel: +44 (0) 1628 480 534
Fax: +44 (0) 1628 480 312
Email: richard.thomas@lexmark.co.uk
Website: www.lexmark.co.uk


Technorati tags: Lexmark. chris baker | appointment | sales and marketing | microsoft |

Bookmarklets: