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Lexmark launches Channel Value Programme

The brand-new programme will help channel partners drive sales and secure margins by adopting the ‘Print Less, save more’ approach

July 01, 2008

Lexmark, the printing solutions provider, has launched a Channel Value Programme in the UK to recruit more resellers and incentivise current partners. The company is aiming to rapidly expand its reseller base.

The Channel Value Programme will be split into three different levels which will offer channel partners the opportunity to increase sales and bring added value through service offering and knowledge transfer. It is a progressive and flexible programme which gives resellers smarter tools to boost productivity and reduce costs.

The three levels are:
•   Lexmark Select Partner
This level allows partners access to special bid conditions, exclusive price promotions, discounted demo equipment, sales and marketing materials and access to showroom support
•   Lexmark Premium Partner:
This level of partnership allows partners to benefit from loyalty rewards, a privileged lead generator and reseller gift promotions
•   Lexmark Expert Partner:
This high-level partnership will allow partners to benefit from an attractive bonus plan and rebates, special partner certifications and access to the solutions centre.

Lexmark has a team of dedicated account managers to support resellers in the sales process. As part of the launch, Lexmark is introducing a Q3 promotion to reward resellers who book in appointments with potential leads.

“Resellers are our lifeline, and the Channel Value Programme is a perfect way to strengthen their activities. The tiered structure is flexible and we will work closely with our resellers to ensure they deliver the best solution for their business,” explained Marcus Harvey, Director UK Channel Sales at Lexmark. “We believe in promoting better working and printing practices among customers. This means allowing them to do more by actually printing less – saving money, time and protecting the environment.”

Lexmark will be working closely with resellers who join the scheme to help them retain more margin on the sale of Lexmark’s products. To further strengthen its distribution channel to its reseller base, Computer 2000 has been appointed as one of Lexmark’s UK hardware distributors alongside Ingram Micro, Midwich and Northamber.

As part of the revamp, Lexmark is also launching a dedicated extranet, offering access to a range of materials from product guides and brochures to promotional collateral. It also allows resellers to personalise their offers with their own pricing structure and company logo.

James Kight, MD at Printerland, a Lexmark partner, commented: “Now, more than ever, succeeding means going beyond selling hardware, beyond supplies and beyond the printed page. It’s also about offering more innovative, value-added solutions to customers that allow them to work faster, smarter, more efficiently and therefore get more done. We welcome this initiative from Lexmark.”
The Lexmark Channel Value Programme is available to UK resellers from July 1.

Executive quote

“Resellers are our lifeline, and the Channel Value Programme is a perfect way to strengthen their activities. The tiered structure is flexible and we will work closely with our resellers to ensure they deliver the best solution for their business,” explained Marcus Harvey, Director UK Channel Sales at Lexmark. “We believe in promoting better working and printing practices among customers. This means allowing them to do more by actually printing less – saving money, time and protecting the environment.”

About the company

Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2007, Lexmark reported $5.0 billion in revenue. Learn how Lexmark can help you get more done at www.lexmark.co.uk

Contact details

For further information please contact:
Louise Tullin or Lorna Hughes at LEWIS, the PR agency
Tel: +44 (0) 20 7802 2626
Fax: +44 (0) 20 7802 2627
Email: louisetullin/lornah@lewispr.com
Website: www.lewispr.com

Hannah Tella at Lexmark
Tel: +44 (0) 16 2848 0682
Fax: +44 (0) 87 0444 5367
Email: hannah.tella@lexmark.co.uk
Website: www.lexmark.co.uk

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