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Dailymotion gains insights on video usage, web data and site registrations with Omniture

~Omniture Insight helps Dailymotion to optimise online ad revenue and is integral to winning new advertisers ~

July 16, 2009

Omniture, Inc. a leading provider of online business optimisation software, has announced that Dailymotion, one of the world’s largest video entertainment sites, has selected Omniture Insight as its multi-channel analytics solution to quickly analyse the large volumes of rapidly evolving customer interaction data, such as video usage, site metrics, demographics and registration data.

Using Omniture Insight, Dailymotion has increased visits to and registrations on its site and has also increased the average time spent by users on the site. In addition, the use of Omniture’s solution enabled Dailymotion to access data in real time, allowing the company to respond quickly to online trends and marketing initiatives.

“We chose Omniture Insight because it is a powerful solution that interprets reams and reams of data and show us what we needed to know – what users do when they engage with Dailymotion; what content they consume; what elements they do and don’t engage with; how much time they spend online, etc.,” said Frederic Bellier, SVP Media Sales, Dailymotion.

“We are already seeing that the capabilities of Omniture Insight to quickly analyse our data are positively impacting our business. Being able to pull together data from different interaction elements and identify particular demographics and engage them with relevant content is making us more attractive to advertisers.”

According to Dailymotion, it attracts 52.9 million unique visitors each month to see, share and engage through the power of online video, and hosts 15,000 new videos each day. These customer interactions generate a large volume of data and prior to using Omniture Insight, Dailymotion did not have an analytics solution capable of providing real-time Insight into usage, demographic and trend information . This made it challenging for Dailymotion to provide users with the most relevant content and difficult to prove to advertisers that they were reaching their target audiences.

Mr. Bellier believes that Omniture has truly transformed Dailymotion, for both users and advertisers. “We now have an immediate and accurate view of the business worldwide, our visitor traffic and users. Several key business decisions are based on the analysis of the Omniture Insight data. It’s now an integral part of our business and has transformed how we work,” he concluded.

Omniture Insight helps organisations analyse very large volumes of data and use that information to make well informed strategic business decisions and is part of the Omniture Online Marketing Suite.

For a more detailed customer success story featuring Dailymotion and its use of Omniture Insight, please visit the Omniture Customer Success Stories page.

About the company

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business Insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Contact details

For more information, please contact Niki Hutchinson or Paul McCormick at LEWIS, the PR agency, at:
Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: nikih/paulm@lewispr.com Web: http://www.lewispr.com

Supporting materials

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Dailymotion gains insights on video usage, web data and site registrations with Omniture

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