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Atlas Copco creates a showcase Global Web Content Management System with SDL

~ Global industrial equipment provider saves 40 man hours per web page in translation time ~

October 09, 2007

SDL, the leading provider of Global Information Management (GIM) solutions, today announced that Atlas Copco has adopted the SDL global web content management solution. The off-the-shelf integrated solution of the SDL Tridion® R5 web content management system and the SDL Translation Management System™ (SDL TMS™), allows global web content to be created and maintained in one seamless integrated platform.

SDL TMS is being used to translate web content (over 250,000 words) into 13 languages. This includes seven core languages plus Brazilian, Norwegian, Polish, Japanese, Korean and Dutch – saving Atlas Copco an average of 40 man-hours per web page in translation time.

“Our website is essential to the success of our business and brand, like any other global company,” said Olivia Gambin, web communications manager at Atlas Copco. “The translation supply chain is extremely complex, involving a lifecycle of authoring, storage, translation and publication. But by connecting SDL Tridion R5 with SDL TMS – and creating a central ‘language repository’ where we store previously translated material for re-use – we are now able to manage the process much more efficiently.”

Previously, Atlas Copco relied on local resources to translate, review and publish local content. Managing the translation process was time consuming, requiring multiple people to carry out each task for individual local language versions. Publishing one page of web content into a single local language would typically take over three hours.

By using SDL Translation Management System integrated to SDL Tridion R5 to automate the localisation and publishing process the time needed to publish web content has been dramatically reduced, allowing Atlas Copco to deliver web content in their required 13 languages much faster, with less administrative overhead and at a much reduced cost.

“Having high quality global websites aimed at a local audience can make or break a global brand,” said Dr. Chris Boorman, Chief Marketing Officer for SDL. “Some of Atlas Copco’s local customer centers have limited or no resources available to manage and translate web content. The SDL system provides an invaluable local online presence which otherwise simply wouldn’t be there.”

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Executive quote

“Having high quality global websites aimed at a local audience can make or break a global brand,” said Dr. Chris Boorman, Chief Marketing Officer for SDL. “Some of Atlas Copco’s local customer centers have limited or no resources available to manage and translate web content. The SDL system provides an invaluable local online presence which otherwise simply wouldn’t be there.”

Customer quote

“Our website is essential to the success of our business and brand, like any other global company,” said Olivia Gambin, web communications manager at Atlas Copco. “The translation supply chain is extremely complex, involving a lifecycle of authoring, storage, translation and publication. But by connecting SDL Tridion R5 with SDL TMS – and creating a central ‘language repository’ where we store previously translated material for re-use – we are now able to manage the process much more efficiently.”

About the company

About Atlas Copco
Atlas Copco is a world leading provider of industrial productivity solutions. The company’s products and services range from compressed air and gas equipment, generators, construction and mining equipment, industrial tools and assembly systems, to related aftermarket and rental. The Group's global reach spans more than 150 markets, it employs 25,900 staff and during 2006 Atlas Copco recorded revenues of $7.7 billion. For more information, visit www.atlascopco.com

About SDL
SDL (London Stock Exchange: 'SDL') is the leader in Global Information Management (GIM) solutions that empower organisations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localisation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL has implemented more than 400 enterprise GIM solutions, has deployed over 150,000 software licenses across the GIM ecosystem and provides access to on-demand translation portals for 10 million customers per month. Over 1,000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries.
For more information, visit www.sdl.com

All trademarks are the property of their respective owners.

Contact details

For more information on SDL, please contact:

Dr. Chris Boorman
SDL
Tel: +44.7836.590.901
Email: cboorman@sdl.com

Nicola Bogle
SDL
Tel: +44.1628.417.225
Email: nbogle@sdl.com

Lisa Gillingham or Saskia Stolper at LEWIS
Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: lisas/saskias@lewispr.com
Website: www.lewispr.com

Technorati tags: translation | SDL | Atlas Copco |

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