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SDL Tridion is the first to offer fully integrated Global Web Content Management and Translation Management

April 16, 2008

Amsterdam, April 16 2008 – SDL Tridion, the leading global provider of Web Content Management (WCM) software solutions and part of SDL plc, the leading provider of Global Information Management (GIM) solutions, announced today the release of Translation Manager 2.0. With this release, SDL Tridion provides a complete solution for organisations that want to provide an enriched customer experience for global markets.

Translation Manager 2.0 bridges SDL Tridion’s Web Content Management and SDL translation technology, providing the industry’s first and most comprehensive Global Web Content Management solution. By combining these award-winning technologies, the integrated product now offers multinational organisations an integrated solution to compete in today’s global economy.

The combined WCM and translation management solution enables organisations to create and translate content once, and re-use it across all Web requirements in corporate communication, marketing, sales and customer service or support in any language. This ensures efficient processes for both consistent and high quality translations.

Language and localisation are important concerns for companies that have an international reach. By integrating translation as part of the business process, Translation Manager simplifies the execution of global marketing initiatives. Content authors can send text for translation with a single mouse-click.

Translation Manager automatically sends the content into a translation workflow, without the need to copy-paste content into e-mails or Word documents. A fully integrated translation workflow process assigns the content, localises content and notifies translation managers and translators of their current tasks. As a result contributors involved in the translation process can perform Web site translation through a centralised system that is fully integrated with their companies Web site management.

Olivia Gambin, Web Communications Manager at Atlas Copco says, “tight integration of authoring and content management with translation assets ensures previous translations are reused wherever possible. As Web sites are an integral part of Atlas Copco’s communication, marketing, sales and support strategy, this is a significant saving for us. With this integrated solution, Atlas Copco is delivering a consistent, multilingual customer experience, effectively managing an otherwise complex supply chain and taking advantage of our multilingual content via the centralised language repository. Locally, we can update the Web presence in an efficient and effective manner. We are very pleased with this Global Web Content Management solution.”

Erik Aeyelts Averink, President Products & Solutions at SDL Tridion: “Less than ten percent of the world’s population speaks English as their native language. To compete globally, organisations are more and more hard-pressed to provide their online content in many different languages to broaden their reach. The integration of the Translation Manager solution and the SDL Tridion Content Management System significantly lowers costs of translation process and dramatically improves time to market."

Executive quote

Erik Aeyelts Averink, President Products & Solutions at SDL Tridion: “Less than ten percent of the world’s population speaks English as their native language. To compete globally, organisations are more and more hard-pressed to provide their online content in many different languages to broaden their reach. The integration of the Translation Manager solution and the SDL Tridion Content Management System significantly lowers costs of translation process and dramatically improves time to market."

Customer quote

Olivia Gambin, Web Communications Manager at Atlas Copco says, “tight integration of authoring and content management with translation assets ensures previous translations are reused wherever possible. As Web sites are an integral part of Atlas Copco’s communication, marketing, sales and support strategy, this is a significant saving for us. With this integrated solution, Atlas Copco is delivering a consistent, multilingual customer experience, effectively managing an otherwise complex supply chain and taking advantage of our multilingual content via the centralised language repository. Locally, we can update the Web presence in an efficient and effective manner. We are very pleased with this Global Web Content Management solution.”

About the company

About SDL Tridion
SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organisations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 430 organisations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com.

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com.

Contact details

For more information, please contact SDL Tridion
Annelore van der Lint, Marketing Director
T: +31 (0)20 20 32 030
annelore.vanderlint@sdltridion.com

LEWIS PR
sdluk@lewispr.com
+44 (0) 207 802 2626

Technorati tags: SDL Tridion | web content management | translation software |

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