Main News Desk

SDL opens new office in Brazil to drive South American business

~ expands SDL global network of integrated offices to deliver consistent localisation service to customers ~

October 16, 2007

SDL, the leading provider of Global Information Management (GIM) solutions, announced today that it has opened a new office in São Paulo, Brazil.

The new office will supplement the extensive global network of 50 integrated offices within SDL and will have responsibility for dealing with localisation requirements of corporations in the region – both delivering content into the region, and helping companies take content out of the region into other languages.

With the addition of Brazil, SDL is continuing to expand its network of integrated local offices. “Brazilian Portuguese is the 13th most popular language that SDL support, and demand for the language has been steadily rising to a level where we are now translating more than one million words per month for companies such as Microsoft, Oracle, Cisco, HP, Kodak and Getty Images,” commented Cristina Lancaster, Chief Operations Officer at SDL. “To deliver language efficiently it is imperative to use resources within the relevant country in order to understand local nuances and deliver culturalisation as opposed to simple translation.”

The Brazilian office will be managed by Iara Pasqualucci, a 16-year veteran of the localisation industry. “We are delighted with the appointment of Iara Pasqualucci as our new general manager for Brazil,” continued Lancaster. “She brings over 16 years of localisation experience to SDL at a time when globalisation is seen as a major factor to corporations doing business across the world.”

“I am very pleased to be joining SDL at such an exciting time for the industry,” commented Iara Pasqualucci, General Manager for SDL Brazil. “Language is a critical enabler of modern business and the opening of an office in South America is testament to SDL vision to become the standard provider of localisation services and technology.”
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Executive quote

“Brazilian Portuguese is the 13th most popular language that SDL support, and demand for the language has been steadily rising to a level where we are now translating more than one million words per month for companies such as Microsoft, Oracle, Cisco, HP, Kodak and Getty Images,” commented Cristina Lancaster, Chief Operations Officer at SDL. “To deliver language efficiently it is imperative to use resources within the relevant country in order to understand local nuances and deliver culturalisation as opposed to simple translation.”

About the company

About SDL
SDL (London Stock Exchange: 'SDL') is the leader in global information management (GIM) solutions that empower organisations to accelerate the delivery of high-quality multilingual content to global markets. Its enterprise software and services integrate with existing business systems to manage global information from authoring to publication and throughout the distributed localisation supply chain.

Global industry leaders rely on SDL to provide enterprise software or hosted services for their GIM processes, including Audi, Bayer, Best Western, Bosch, Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL has implemented more than 400 enterprise GIM solutions, has deployed over 150,000 software licenses across the translation supply chain and provides access to on-demand translation portals for 10 million customers per month. Over 1000 service professionals deliver consulting, implementation and language services through its global infrastructure of more than 50 offices in 30 countries. For more information, visit www.sdl.com

Contact details

For more information on SDL, please contact:
Dr. Chris Boorman
SDL
Tel: +44.7836.590.901
Email: cboorman@sdl.com

Nicola Bogle
SDL
Tel: +44.1628.410.120
Email: nbogle@sdl.com

Lisa Gillingham or Saskia Stolper at LEWIS
Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: lisas/saskias@lewispr.com
Website: www.lewispr.com

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SDL opens new office in Brazil to drive South American business

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