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WSPA goes global with online animal welfare

~ World Society for the Protection of Animals launches new website and extranet ~

June 10, 2008

The World Society for the Protection of Animals (WSPA) has launched a new website in the UK, with websites in six other languages due to be launched by September. The new site has been developed using SDL Tridion software.

WSPA is also using SDL Tridion to develop an extranet called Animal Welfare Online that is aimed at Animal Welfare organisations across the world who are members of WSPA. The site aims to improve information sharing across the world. It will provide local markets with a source of best practice information on animal welfare.

“Online income is increasing year on year and it is important that we have the tools and strategy in place to engage our supporters online,” commented Mike Walton, head of digital at WSPA. “It’s important for us to embrace technology and web content management (WCM) as our websites are one of our most important marketing tools. We need to reach a global audience in multiple languages so it’s vital to use the best WCM technology available for managing global content to keep up the flow of long term donations.”

“Since we’ve been using the new software the team is saving a lot of time – sites can be deployed in hours rather than weeks. There are new WSPA sites planned in 12 different markets in six languages in the next few months. SDL Tridion’s software enables us to coordinate website content across the world,” commented Walton.

The Member Society extranet (Animal Welfare Online) will include a wide range of resources - from information on how to fundraise to detailed reports on animal welfare issues. “Our global extranet will help improve information sharing between animal welfare organisations across the globe. Nearly 1000 organisations in 153 countries will have access to the site,” concluded Walton.

The charity needed a unified approach to updating content across its global network: a central repository for text and images and a common tool set were requirements for the new sites. Consistency of language and content was also important when developing the multi-national websites for a worldwide organisation.

“A single bed of code was needed for the WPSA. With so many sites planned the charity needed a way to transfer information quickly,” commented Terry Hall at SDL Tridion. “Previously teams were working on different systems around the world. Now there is a single strategic hub of information, accessible from anywhere in the world.”
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Executive quote

“A single bed of code was needed for the WPSA. With so many sites planned the charity needed a way to transfer information quickly,” commented Terry Hall at SDL Tridion. “Previously teams were working on different systems around the world. Now there is a single strategic hub of information, accessible from anywhere in the world.”

Customer quote

“Online income is increasing year on year and it is important that we have the tools and strategy in place to engage our supporters online,” commented Mike Walton, head of digital at WSPA. “It’s important for us to embrace technology and web content management (WCM) as our websites are one of our most important marketing tools. We need to reach a global audience in multiple languages so it’s vital to use the best WCM technology available for managing global content to keep up the flow of long term donations.”

Multimedia

SDl Tridion WSPA bears

About the company

NOTES TO THE EDITOR
About SDL Tridion
SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organisations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 430 organisations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com

Contact details

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Anna White or Lisa Gillingham at LEWIS PR
Email: Annaw@lewispr.com/lisag@lewispr.com
Tel: +44 (0)20 7802 2626

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