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Procter & Gamble uses SPSS Predictive Analytics software for product and branding research

~ using the entire portfolio of SPSS Predictive Analytics software, Procter & Gamble puts the consumer first ~

June 08, 2009

The Procter & Gamble Company (NYSE:PG) is among the growing number of consumer companies turning to Predictive Analytics to gain a complete view of customer attitudes and preferences about its products. By using SPSS Inc. (Nasdaq: SPSS) Predictive Analytics Software (PASW), Procter & Gamble, a household name in consumer goods, is able to gather and analyze direct feedback – harnessing the vital Voice of the Customer to improve marketing research and brand evaluation.

Procter & Gamble (P&G), which manufactures well-loved brands including Tide®, Pampers®, Pantene® and Crest® products, is a pioneer in the use of Predictive Analytics. Having relied on SPSS Predictive Analytics Software for nearly a decade, P&G has gained a deep understanding of consumers and market trends.

Using PASW Data Collection (formerly Dimensions), PASW Statistics (formerly SPSS Statistics), PASW Modeler (formerly Clementine) and PASW Collaboration & Deployment Services (formerly Predictive Enterprise Services), P&G captures customer information about attitudes and opinions on product offerings and uses data analysis to transform information into insights.

Specifically, P&G uses PASW Data Collection software to manage the entire research lifecycle by easily authoring and conducting surveys, getting feedback to analysts quickly and improving process efficiencies. PASW Data Collection provides an open, scalable, and customizable solution for P&G’s global, multi-channel survey research and reporting needs. SPSS Predictive Analytics Software also enables P&G to better identify consumer preferences.

Availability
The entire portfolio of SPSS Predictive Analytics Software – data collection , statistics , modeling , text analytics and deployment – is available by calling 1-800-543-2185.

Executive quote

Jack Noonan, SPSS chairman, president and CEO at SPSS Inc., said, “SPSS Predictive Analytics Software allows organizations to better understand and predict future behavior by incorporating attitudinal data gathered from customers during naturally occurring interactions or as part of structured feedback initiatives. Organizations such as P&G are recognizing the importance of clear, detailed understanding of what customers think, and use that information to improve business processes, enhance decision-making and enable the ability to direct, optimize, and automate decisions.”

Customer quote

Patrick Hogan, consumer research solutions manager for global business services at P&G, said, “At P&G, we believe that high-quality, focused market research is an indispensable tool in the successful development and marketing of our consumer products. SPSS Predictive Analytics Software is instrumental in our understanding of how consumers think about and interact with our products, how they make purchase decisions, and how they respond to new ideas.”

Hogan continued, “SPSS Predictive Analytics Software has enabled P&G to improve on and execute our research with consistent standards, quality and comparability across the globe. Using Predictive Analytics Software, our organization has made strides in effectively promoting brands resulting in considerable savings to our organization and value to our consumer.”

About the company

SPSS Inc. is a leading global provider of Predictive Analytics software and solutions. The Company’s complete portfolio of Predictive Analytics Software (PASW) products – data collection, statistics, modeling and deployment – captures people’s attitudes and opinions, predicts outcomes of future customer interactions, and then acts on these insights by embedding analytics into business processes. SPSS Solutions address interconnected business objectives across an entire organization by focusing on the convergence of analytics, IT architecture and business process. Commercial, government and academic customers worldwide rely on SPSS technology as a competitive advantage in attracting, retaining and growing customers, while reducing fraud and mitigating risk. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com .

Contact details

For further press information and photography please contact:
Alex Clough at LEWIS, the PR agency
Tel: +44 (0)161 457 2050 Fax: +44 (0)161 457 2051
Email: spssuk@lewispr.com
Website: www.lewispr.com

Technorati tags: Proctor & Gamble | SPSS | predictive analytics | marketing |

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