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SPSS simplifies decision making with New Viz Designer™ to display Predictive Analytics in intuitive visualisations

~ SPSS Viz Designer™ intelligently selects the best charts and graphics for the most effective communication ~

September 09, 2008

If a picture paints a thousand words or you have to see it to believe it, SPSS Inc., (Nasdaq: SPSS), a leading worldwide provider of Predictive Analytics software and solutions, today empowered the business world with the graphic capability to see and understand data in new, compelling ways. The Company unveiled its newest product, SPSS Viz Designer™, which unleashes leading-edge graphic technology to easily create and share original visualisations that give clarity and transparency to results from SPSS Predictive Analytics software.

When a simple bar graph or pie chart doesn’t clearly express results of data analysis, SPSS Viz Designer creates a more dynamic visualisation to clarify, engage and enlighten. SPSS Viz Designer is loaded with new and unique graph types and users can create their own visualisations by applying custom styles, developing animations and exploratory graphics that better illustrate correlations and trends in data.

With an intuitive, graphical, drag-and-drop design interface, SPSS Viz Designer eliminates the need for advanced programming skills. The software even intelligently selects the chart or graph so data-driven insight is delivered in the most meaningful and understandable way. SPSS Viz Designer unlocks the power of Viz, a patented SPSS technology based on “The Grammar of Graphics” principles from Leland Wilkinson, and one of the most sophisticated visualisation technologies available.

“A riveting graphic can bring the most highly detailed research findings or marketing data into sharp focus, so anyone can quickly grasp the meaning and achieve visual clarity,” said Rich Holada, senior vice president of technology at SPSS. “SPSS Viz Designer provides users with the canvas, paint and palette so everyone across the organization can use this graphical power to better explain concepts, translate trends and generate new knowledge.”

With SPSS Viz Designer users can create customized visualisations – ranging from basic charts to advanced, interactive graphic templates – that can be created, edited and deployed with little or no programming skills. Users can also create reusable visualisation templates that can be shared and reused. And, with SPSS Viz Designer, users can easily create customized visualisations that reflect the branding and style standards of any organization to create a consistent look and feel for internal presentations.

Bob Muenchen, manager, Statistical Consulting Center, University of Tennessee, said, “SPSS Viz Designer’s easy-to-use visual design interface makes effective plots easy to create, even when they are complex. It is the first graphical interface to delve deeply into Wilkinson’s seminal Grammar of Graphics approach.”

With SPSS Viz Designer, created visualisations are immediately available within supported SPSS products such as SPSS Clementine 12.0.2 data mining software and SPSS Statistics 17.0 software. SPSS Viz Designer can also directly access data from common databases, as well as deploy stored visualisations through SPSS Predictive Enterprise Services. Power users can create advanced graphics using Graphics Production Language (GPL) syntax, and it includes support for the ViZml™ visualisation mark up language.

Added Holada, “SPSS Viz Designer furthers SPSS’ commitment to make Predictive Analytics technology more accessible to a much wider audience. SPSS Viz Designer delivers the power of graphical innovation in a highly accessible environment providing extensive deployment of visualisations to multiple SPSS products and a broad array of end users.”

Executive quote

“A riveting graphic can bring the most highly detailed research findings or marketing data into sharp focus, so anyone can quickly grasp the meaning and achieve visual clarity,” said Rich Holada, senior vice president of technology at SPSS. “SPSS Viz Designer provides users with the canvas, paint and palette so everyone across the organization can use this graphical power to better explain concepts, translate trends and generate new knowledge.”

Customer quote

Bob Muenchen, manager, Statistical Consulting Center, University of Tennessee, said, “SPSS Viz Designer’s easy-to-use visual design interface makes effective plots easy to create, even when they are complex. It is the first graphical interface to delve deeply into Wilkinson’s seminal Grammar of Graphics approach.”

Pricing and availability

Availability
SPSS Viz Designer is available today from SPSS by calling 800-543-2185. For more information on the new product, please visit http://www.spss.com/VizDesigner.

About the company

NOTES TO EDITORS
About SPSS Statistics Software
SPSS Statistics is the leading software suite used by commercial, government and academic organizations worldwide to solve business and research problems. Businesses rely on SPSS Statistics for administrative research, human resources and resource planning; medical, scientific, clinical and social science research; planning and forecasting; quality improvement; reporting and ad hoc decision making; and enterprise-level analytic application development. It remains THE choice of academia. Ninety percent of the top U.S. universities feature SPSS in their classrooms to prepare students for the challenges they’ll later face throughout their professional careers.

About SPSS Inc.
SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company’s Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises – able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit www.spss.com.

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Contact details

For further press information and photography please contact:
Victoria Collinson at LEWIS
Tel: +44 (0) 20 7802 2626
Email: spssuk@lewispr.com
Website: www.lewispr.com

For enquiries about SPSS please contact:
Emma Bennett at SPSS
Tel: +44 (0) 1483 719 200
Email: ebennett@spss.com
Website: www.spss.com

Technorati tags: Predictive analytics | data | consumer analysis | Predictive Enterprises |

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