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Denplan makes customers smile with Thunderhead

~ dental payment plan provider modernises document generation technology to improve customer engagement ~

December 18, 2007

Denplan, the UK’s leading dental payment plan provider, will be using technology from Thunderhead, the document generation company, to streamline customer communications and meet regulatory demands.

With document generation platform, Thunderhead NOW, will give Denplan’s marketing and customer service teams complete control over the creation and maintenance of personalised correspondence. This development means that, whilst the customer base continues to grow, the business will be able to respond quickly with relevant personalised content to customer needs, including quote requests, applications and special offers.

The implementation of Thunderhead will also benefit the IT team, saving them up to three days’ work each month. The previous system required technology expertise to create a new template for every necessary communication or change. This has worked well previously, but with an expanding customer base, the process was becoming resource-intensive for the IT team to manage.

“It has always been a company priority to offer the best possible personalised service to our customers,” said Phil Metcalf, head of Denplan IT. “Thunderhead NOW will help us to continue to be as proactive as possible, and ensure that we maintain a focus on personalised customer engagement, as our company expands.”

The NOW platform also helps the team to manage the approvals process required by the FSA. Using the Thunderhead platform, Denplan is able to adapt all customer-facing content with ease to ensure it adheres to regulatory standards.

“Thunderhead technology enables our internal business users to develop and maintain all customer communications themselves, while ensuring the content is compliant with regulations and is within brand guidelines,” Mr Metcalf added.

“It is increasingly rare for a customer to come face-to-face with the financial institutions they work with, including their dental plan provider. It is critical that policy providers get their correspondence right,” said Glen Manchester, CEO of Thunderhead.

“Working with Thunderhead will help Denplan better build, maintain and improve relationships with all their customers,” he concluded.
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Executive quote

“It has always been a company priority to offer the best possible personalised service to our customers,” said Phil Metcalf, head of Denplan IT. “Thunderhead NOW will help us to continue to be as proactive as possible, and ensure that we maintain a focus on personalised customer engagement, as our company expands.”

“Thunderhead technology enables our internal business users to develop and maintain all customer communications themselves, while ensuring the content is compliant with regulations and is within brand guidelines,” Mr Metcalf added.

Customer quote

“It is increasingly rare for a customer to come face-to-face with the financial institutions they work with, including their dental plan provider. It is critical that policy providers get their correspondence right,” said Glen Manchester, CEO of Thunderhead.

“Working with Thunderhead will help Denplan better build, maintain and improve relationships with all their customers,” he concluded.

About the company

About Denplan

Denplan is the UK’s leading dental payment plan provider, with approximately 80 per cent share of the dental payment plan market. There are over 6,500 member dentists across the UK – approximately a third of practising dentists – caring for more than 1.8 million patients.

In addition to personal dental payment plans, Denplan also provides corporate dental cover for employee benefit schemes and Denplan for Schools, an insurance plan for pupils at independent schools.

For further information please visit www.denplan.co.uk.

About Thunderhead

Thunderhead is the leading provider of enterprise solutions for the production of multi-channel business communications. Thunderhead delivers the only enterprise platform that enables business users to manage the end to end process of creating intelligent personalised communications across multiple channels.

Due to its unique combination of Business User control, genuine open standards-based core, and enterprise capabilities, Thunderhead has quickly established itself as the clear market leader for financial services organisations, and the de facto standard for Investment Banking Trade Confirmations. Thunderhead's customer base includes many of the world’s leading organisations and is serviced from offices located in North America, Europe and Asia Pacific.

For further information please visit www.thunderhead.com.

Contact details

For more information, please contact:
Farimah Saadat or Tulna Shah at LEWIS
Tel: +44 (0) 20 7802 2626
Fax: +44 (0) 20 7802 2627
Email: thunderhead@lewispr.com
Website: www.lewispr.com

Technorati tags: Thunderhead | innovation | CRM | customer service |

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