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Topshop Russia goes mobile to improve customer service

~ Russian franchise Eleona Group selects Zebra to deliver competitive edge ~

October 29, 2007

Topshop Russia has introduced Zebra QL 320+ mobile printers to improve the application of price markdowns across its Moscow stores.

The mobile printers allow the Eleona Group, which has launched Topshop Russia under franchise, to improve the speed of processing payments and free up staff to spend more time serving customers.

“We wanted to be able to apply price markdowns to selected clothing, as opposed to whole collections consisting of hundreds of items,” said Oleg Andreev, Eleona Group’s IT director. “Store assistants now have the ability to print price markdown labels on demand for selected clothing on the shop floor, rather than in the back office. This means discounting of items takes place on the shop floor, saving time and reducing the number of errors made. It also gives staff more time providing an improved service to customers.”

The retailer had previously experienced problems using external suppliers of promotional labels, which had caused delays and errors. The Zebra technology will allow staff to print discount labels on the spot, providing customers the best deals.

“Our experience has proved that mobile printers can make a significant difference to store operations, and in the retail market, this can create a competitive edge,” said Becky Brookes, Retail Manager at Zebra. “The introduction of this technology can make a big impact on helping to drive efficiency for retailers and improve customer experience, while saving time and streamlining their business processes.”

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Executive quote

"Our experience has proved that mobile printers can make a significant difference to store operations, and in the retail market, this can create a competitive edge,” said Becky Brookes, Retail Manager at Zebra. “The introduction of this technology can make a big impact on helping to drive efficiency for retailers and improve customer experience, while saving time and streamlining their business processes.”

Customer quote

“We wanted to be able to apply price markdowns to selected clothing, as opposed to whole collections consisting of hundreds of items,” said Oleg Andreev, Eleona Group’s IT director. “Store assistants now have the ability to print price markdown labels on demand for selected clothing on the shop floor, rather than in the back office. This means discounting of items takes place on the shop floor, saving time and reducing the number of errors made. It also gives staff more time providing an improved service to customers.”

About the company

About Zebra Technologies
Zebra Technologies Corporation (NASDAQ: ZBRA) delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra®-brand printers. A broad range of applications benefit from Zebra-brand thermal bar code, "smart" label and receipt printers, and plastic card printers, resulting in enhanced security, increased productivity, improved quality, lower costs, and better customer service.

The company has sold more than six million printers, including RFID and wireless mobile solutions, as well as ZebraDesigner™ software, ZebraLink™ connectivity solutions, Genuine Zebra printing supplies and ZebraCare™ services. Information about Zebra specialty printing solutions is at http://www.zebra.com.

Zebra Technologies Europe Ltd, headquartered in the United Kingdom, provides product and speciality label sales and support across EMEA.

Contact details

For further information, please contact:
James Mossman or Lisa Gillingham at LEWIS
Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: jamesm@lewispr.com / lisag@lewispr.com Web: www.lewispr.com

Technorati tags: Zebra | Topshop | Russia | mobile printing |

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