Main News Desk

Zebra Printer Replacement Programme back by popular demand

~ European resellers benefit from customers’ desire for printers with wider connectivity options ~

October 01, 2007

Following the success of Zebra Technologies’ Printer Replacement Programme in 2006 and early 2007, the leader in on-demand printing solutions has re-launched the scheme. It will now continue for six months, ending March 21, 2008. The programme will now also include the widely used mid-range products, such as the 105SL and the newly launched ZM 400 and 600 plus the S4M. All of which are ideally positioned to replace Zebra’s aging Stripe series.

The programme offers customers the opportunity to upgrade old Zebra printers with the latest versions at specially discounted prices. During the first quarter of 2007, upgrades through the Printer Replacement Programme were equivalent to one in every eleven printers sold. Customers in Italy were particularly keen to take the opportunity to upgrade outdated thermal printers to the latest models at a reduced price, with 22 per cent of all printers sold as replacements through the programme.

Zebra sales director Ashley Ford commented: “The success of the Printer Replacement Programme at the beginning of this year highlighted a huge demand for the latest Zebra printing and labelling solutions. The scheme remains as user-friendly as possible, equipping partners with all the information, sales and technical support they need to see an increase in sales very quickly.”

Replacing older Zebra printers with brand new models offers all the benefits associated with printer upgrades, including faster processing speed and Unicode language support as well as better environmental credentials. The printers also have improved connectivity and can now be configured with Ethernet, USB and wireless connectivity, a feature not previously available on the models due for replacement.

The programme will be available to all partners that are members of Zebra’s PartnersFirst scheme with discounts up to €650 available, subject to terms and conditions.

(380 words)

Executive quote

Zebra sales director Ashley Ford commented: “The success of the Printer Replacement Programme at the beginning of this year highlighted a huge demand for the latest Zebra printing and labelling solutions. The scheme remains as user-friendly as possible, equipping partners with all the information, sales and technical support they need to see an increase in sales very quickly.”

About the company

NOTES TO EDITORS
About Zebra Technologies
Zebra Technologies Corp. (Nasdaq: ZBRA) delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra-brand printers. A broad range of applications benefit from Zebra-brand thermal bar code, ‘smart’ label, receipt, and card printers, resulting in enhanced security, increased productivity, improved quality, lower costs, and better customer service.

The company has sold more than five million printers, including RFID printer/encoders and wireless mobile solutions, and also offers software, connectivity solutions and printing supplies. Information about Zebra bar code and RFID products can be found at http://www.zebra.com

Zebra Technologies Europe Ltd, headquartered in the United Kingdom, provides product and speciality label sales and support across EMEA.

Contact details

For further information, please contact:
Lisa Gillingham at LEWIS
Tel: 0207 802 2626 Fax: 0207 802 2627
Email: lisag@lewispr.com

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Zebra Printer Replacement Programme back by popular demand

Executive quote

About the company

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