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ATMs to help promote Multiple Sclerosis Awareness Week

~ UK charity to raise profile of awareness week through the cash machine ~

April 23, 2008

The MS Society, the UK’s largest charity for people affected by multiple sclerosis (MS), is using cash machine advertising, powered by ATM:ad to help promote MS Awareness Week, which starts April 21.

This is part of a larger integrated advertising campaign including buses, tubes and airports. The ATM was chosen as a means for personal engagement with the user.

The adverts will feature positive dynamic visual testimonials from people who have overcome the challenges of MS by using the resources available to them. They aim to drive people to the MS website and hotline, which provide information and help, to MS sufferers, carers and their relatives on how to cope with the disease.

The campaign, which was bought by Total Media, will run for two weeks. It is predicted one million customers will watch the dynamic advertisement, during the time they wait for cash and receipts to be dispensed. The information will be displayed on cash machines at ASDA stores and post offices in towns and cities across the UK, including Birmingham, Manchester, London and Glasgow. Information on the website and hotline will be printed on the front of the cash receipts so customers have a takeaway reminder.

“Our priority is to raise awareness of multiple sclerosis, which affects 85,000 people in the UK alone, by reaching as wide an audience as possible. ATM advertising is a key part of the campaign as it provides a level of personal engagement which other outdoor mediums do not,” commented Matthew Trainer, head of communications at The MS Society.

“As a charity, it is paramount that we achieve value for money through our advertising campaigns, and ATM:ad is helping provide us with very targeted advertising and accountability,” he added.

The website is already a major resource, visited by 75,000 users each month while the hotline is called by 16,000 people each year, providing invaluable support.

“The MS Society needs its message to reach a broad audience and the ATM is the perfect medium to achieve this goal. The charity can now provide direct one-to-one advertising of this valuable information, and achieve effective results,” commented Richard Rowley, head of media sales at ATM:ad. “Increasingly charities are becoming aware of the power of reaching the public through the ATM. And by promoting awareness campaigns, banks can ensure their customers are kept informed of important messages as well.”

Executive quote

“The MS Society needs its message to reach a broad audience and the ATM is the perfect medium to achieve this goal. The charity can now provide direct one-to-one advertising of this valuable information, and achieve effective results,” commented Richard Rowley, head of media sales at ATM:ad. “Increasingly charities are becoming aware of the power of reaching the public through the ATM. And by promoting awareness campaigns, banks can ensure their customers are kept informed of important messages as well.”

Customer quote

“Our priority is to raise awareness of multiple sclerosis, which affects 85,000 people in the UK alone, by reaching as wide an audience as possible. ATM advertising is a key part of the campaign as it provides a level of personal engagement which other outdoor mediums do not,” commented Matthew Trainer, head of communications at The MS Society.

“As a charity, it is paramount that we achieve value for money through our advertising campaigns, and ATM:ad is helping provide us with very targeted advertising and accountability,” he added.

About the company

About The MS Society

The MS Society is the UK's largest charity for people affected by Multiple Sclerosis (MS). It is a membership organisation but provide services to all.

The Society funds MS research, runs respite care centres, provides grants (financial assistance), education and training on MS. It produces numerous publications on MS and runs a freephone specialist Helpline.

It is committed to bringing high standards of quality health and social care within reach of everyone affected by MS and to encourage and support medical and applied research into its cause and control.

About ATM:ad

ATM:ad is the market leading advertising solution, which enables ATM network owners, such as retail banks to run internal third party advertising campaigns across their ATM estates. ATM:ad’s creator, i-design group plc, listed on AIM in July 2007.

Banking Customers include: Nationwide Building Society, Alliance & Leicester plc and The Royal Bank of Scotland plc.

ATM:ad has run ATM advertising campaigns for a wide variety of advertisers including British Airways, Easyjet, Orange, Nivea, New Look, Orion and the Central Office of Information.

Contact details

For further information, please contact:
Steve George or Laura Nettley at LEWIS PR
Tel: 020 7802 2626
Email: i-design@lewispr.com

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