Main News Desk

Directgov promotes financial advice portal through ATM:ad

March 04, 2008

Directgov, the Government’s flagship digital service, is using 900 ATMs across England to direct the public to tax credit and savings advice as part of a multi media campaign.

The campaign has been made possible through ATM advertising specialist ATM:ad and will enable Directgov to show dynamic, onscreen advertising including tax credit advice and money saving tips during customer transactions and provide a printed reminder on the front of every customer receipt. The campaign was bought by Out of Home Specialist Posterscope and will last for four weeks. It is set to deliver over 5 million one-to-one transactions and 1.25 million take-away receipts.

“This campaign will deliver advice to a huge audience. We wanted to explore a dynamic and relevant way of promoting our campaign, and we chose ATM digital advertising after a recommendation by the Central Office of Information,” commented Maxine Mackenzie, Head of Marketing at Directgov.

“Government departments are becoming more aware of the power of reaching the public through ATMs. And by promoting Government awareness campaigns, banks can also ensure their customers are exposed to important messages,” said Jack Vincent, business development director at ATM:ad.

Vincent continued: “The ATM is a prolific medium for advertising and can generate almost immediate and measurable, results for a campaign.”

(209 words)

Executive quote

“Government departments are becoming more aware of the power of reaching the public through ATMs. And by promoting Government awareness campaigns, banks can also ensure their customers are exposed to important messages,” said Jack Vincent, business development director at ATM:ad.

Vincent continued: “The ATM is a prolific medium for advertising and can generate almost immediate and measurable, results for a campaign.”

Customer quote

“This campaign will deliver advice to a huge audience. We wanted to explore a dynamic and relevant way of promoting our campaign, and we chose ATM digital advertising after a recommendation by the Central Office of Information,” commented Maxine Mackenzie, Head of Marketing at Directgov.

About the company

About ATM:ad
ATM:ad is the market leading advertising solution which enables ATM network owners, such as retail banks to run internal third party advertising campaigns across their ATM estates. ATM:ad’s creator, i-design group plc, listed on AIM in July 2007.

Banking Customers include: Nationwide Building Society, Alliance & Leicester plc and The Royal Bank of Scotland plc.

ATM:ad has run ATM advertising campaigns for a wide variety of advertisers including British Airways, Easyjet, Orange,Nivea, New Look, Orion and the Central Office of Information.

Contact details

For further information, please contact:
Steve George or Farimah Saadat at LEWIS PR
Tel: 020 7802 2626
Email: i-design@lewispr.com

Related links

About Directgov
Directgov, the government’s flagship digital service brings together the widest range of public service information and services in one place; available on mobile, digital television and the website www.direct.gov.uk

Directgov is the largest cross government initiative, joining up central and local government’s service delivery, in a way that is easy to use and all in one place for citizens.

Launched in April 2004, Directgov now attracts more than 7 million visits a month.

The site also provides access to government directories, as well as links to relevant third parties who can offer additional trusted advice and support.

Bookmarklets:

Recent Press Releases

2010 Archive

2009 Archive

2008 Archive

2007 Archive

Jump to: