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Salesforce.com to surpass one million subscription milestone

~ on-demand pioneer and leader will reach major milestone as industry shifts to Software-as-a-Service ~ fueled by massive customer adoption and momentum for Force.com Platform-as-a-Service and Salesforce Software-as-a-Service Applications ~ more than 3,400 developers are already innovating with Visualforce User Interface-as-a-Service

December 05, 2007

Salesforce.com [NYSE: CRM], the market and technology leader in on-demand business services, today announced it will reach its next major milestone this month, surpassing one million paying subscribers on its award-winning service.

Salesforce.com will reach this milestone due to the industry momentum and customer adoption of the Force.com Platform and Salesforce CRM application suite, which has expanded from four to six applications with the addition of Salesforce Content and Salesforce Ideas. Additionally, there has been rapid adoption of the developer preview of Visualforce as more than 3,400 developers already have created almost 5,800 custom interfaces with the new User-Interface-as-a-Service component of the Force.com platform.

“Our strategy of delivering both the Force.com Platform-as-a-service and Salesforce core Software-as-a-Service has driven a remarkable shift in the industry over the last eight years,” said Marc Benioff, chairman and CEO, salesforce.com. “It took seven years to reach the first 500,000 paying subscribers and only another 16 months for the second 500,000. That’s incredible global momentum and adoption for businesses of all sizes. For a million subscribers around the world, it’s truly The End of Software.”

Force.com and Salesforce Applications Deliver Customer Success
With now more than 38,100 customers and nearly 1 million subscribers, salesforce.com is driving success on demand for customers worldwide. Just as customers have adopted Salesforce first for SFA, and then the full suite of CRM applications, they are now adopting the Force.com platform to extend the benefits of on-demand applications throughout their entire enterprises.

The Force.com Platform-as-a-Service offers the most comprehensive set of capabilities for building any application on demand. Force.com Platform-as-a-Service provides the building blocks necessary to create and deploy any business application and lets companies and developers focus on what their applications do, rather than the software and infrastructure to run them. By replacing the complexity of software platforms with a complete, scalable service, Force.com provides developers the fastest path to turn ideas into business impact. The multi-tenant Force.com platform encompasses a complete feature set for the creation of business applications, including the ability to create any database on demand, a workflow engine for managing collaboration between users, the Apex Code programming language for building complex logic, the Force.com Web Services API for programmatic access, mash-ups, and integration with other applications and data, and Visualforce for a framework to build any user interface.

Achieving Major Milestones in On Demand
In addition to reaching the one million subscriber mark during the month of December, salesforce.com has achieved several major milestones that speak to the growth of its service and breadth of its offerings:

Force.com Platform-as-a-Service Momentum
o More than 62,000 developers in the Apex Developer Network using the Force.com platform
o More than 750 AppExchange applications
o Approximately 280,000 test drives on the AppExchange
o Approximately 38,000 installations from the AppExchange
o Approximately 39 AppExchange companies have raised more than $400 million in venture funding
o More than 8 billion transactions in Q3
o First 130-million transaction day in Q3
o Released 24th edition of salesforce.com’s service to all customers (November, 2007)
o Average Q3 page-delivery times of less than one-third of a second (about the time it takes to blink)

Integrated Philanthropy
o 2,800 nonprofits now using the company's on-demand service free of charge
o More than 70,000 employee hours donated across the globe
o More than $10 million in grants distributed

Executive quote

“Our strategy of delivering both the Force.com Platform-as-a-service and Salesforce core Software-as-a-Service has driven a remarkable shift in the industry over the last eight years,” said Marc Benioff, chairman and CEO, salesforce.com. “It took seven years to reach the first 500,000 paying subscribers and only another 16 months for the second 500,000. That’s incredible global momentum and adoption for businesses of all sizes. For a million subscribers around the world, it’s truly The End of Software.”

About the company

Salesforce.com is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Force.com, the world’s first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.

As of October 31, 2007, salesforce.com manages customer information for approximately 38,100 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com/uk

Contact details

For more information, please contact Sarah Crawford or Alex Yenni at LEWIS, the PR agency, at:
Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Web: http://www.lewispr.com

Email: sarahc@lewispr.com / alexy@lewispr.com

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