Artificial Life News Desk

Artificial Life Evolves Interactive Mobile TV Application SMS Galaxy 3.0 to become MoPA-TV 3.0

Re-branding initiative follows major success of first live mobile participation TV show in Japan, adds new features to expand mobile interactivity methods

Los Angeles, CA and Hong Kong - June 25, 2008

Hong Kong based Artificial Life, Inc. (OTC BB: ALIF.OB, www.artificial-life.com) the leading full service provider of award winning mobile technology and applications, today announced the release of a new enhanced version of its mobile TV technology platform SMS Galaxy™, which will be re-branded as MoPA-TV™ 3.0 (mobile participation TV). The upgraded MoPA-TV 3.0 enables new methods of interactivity which are now standard features of the product, including mobile mail and Internet, WAP sites and fixed line channels. As a result, viewers can participate in ways other than text messaging alone.

MoPA-TV 3.0 evolved through the use of SMS Galaxy for a Japanese television show which aired on TV ASAHI. During implementation for the show, new updates and features were integrated, warranting a refocus of SMS Galaxy’s product mission. MoPA-TV 3.0 is now dedicated to providing multiple methods of live mobile interactivity for television shows worldwide.

MoPA-TV 3.0 features include:
• Multi channel interaction
• Detail management with 3D performance optimization
• Automated scene graph selection in real time
• Unlimited preset camera positions and paths
• Dynamic collision boundary checking
• Parameterized volumetric avatar spawning algorithms
• Full 1080p HD optimized textures and mapping

Text message interaction through MoPA-TV is supplemented by additional support of email, mobile Web (WAP) and online access for user participation. In addition, the product integrates enhanced levels of detail management with 3D performance optimization, making the product fully scalable while supporting over 500,000 concurrent live participants. This technique replaces avatars furthest from the camera with lower polygon models in real time. The real-time automated scene graph selection feature prevents cases where large scale simultaneous animations may cause the frame rate to drop. This additional 3D performance optimization technique limits avatars furthest from the camera from being drawn in order to maintain the desired frame rate.

With limitless camera positions, MoPA-TV also enables users to configure pre-defined positions within the 3D scene that can be transitioned to smoothly or jumped to depending on the preference of the controller, in addition to the free range 3D camera control provided by the joystick for orbiting and fly-throughs. This is complemented by unlimited preset camera paths that can be defined with an unlimited number of way-points, an easy method for automating complex camera motions through the virtual worlds. The product also features sophisticated avatar management tools, such as dynamic collision boundary checking to prevent objects from intersecting with one another, which allows buildings and other props to be placed safely into the 3D worlds with avatars located a safe distance away. Parameterized volumetric avatar spawning algorithms for displaying avatars in 3D space allows more avatars to be visualized on screen and the distance between avatars and any other 3D properties can be controlled in real-time. Full 1080p HD optimized textures and mapping enable the highest-quality visual experience, supporting anti-aliasing and high-resolution textures for immediate up-scaling to HD broadcasting standards.

MoPA-TV 3.0 is available for licensing immediately.

Executive quote

Eberhard Schoneburg, Artificial Life’s chief executive officer, said, “We are very excited about our success and the positive feedback we received for our first interactive mobile participation TV show in Japan, which aired the week of June 16 as a live, one-hour event on TV ASAHI. Several enhancements were made to SMS Galaxy in preparation for the show. We broadened the channels from which users can participate in our live TV show formats. Text messaging is no longer the only means of participation. It is now also possible to participate via mobile mail, WAP sites or mobile Internet access as well as through fixed line channels. Therefore, we have decided also to rename the product MoPA-TV 3.0 to reflect the more general use of our platform as a new interface for live mobile participation TV shows.”

Multimedia

About the company

Artificial Life, Inc. (OTC BB: ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. The company is a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also the company's homepage: www.artificial-life.com; and our m-commerce portal: www.botme.com).

Contact details

Artificial Life press contacts:

Erin Hall / Wanda Soler

619 677 2700

artificial-life@lewispr.com

Artificial Life investor contact:

Annie Lau

+852 3102 2800

ir@artificial-life.com

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