Artificial Life News Desk

Artificial Life and Paramount Digital Entertainment Launch the Mobile Game BRAVEHEART

Join William Wallace in His Fight for Freedom in a Game Based On the Academy Award(r)-Winning Movie

Los Angeles and Hong Kong - July 07, 2008

Hong Kong-based Artificial Life, Inc. (OTCBB:ALIF) (http://www.artificial-life.com), a leading full service provider of award-winning mobile technology and applications, and Paramount Digital Entertainment today announced the launch of the mobile game BRAVEHEART, a real-time strategy (RTS) adventure based on the Paramount Pictures' motion picture. This release follows the recent launch of another movie-based mobile game developed and distributed by Paramount Digital Entertainment and Artificial Life, SHOOTER, which was released in April of this year.

In BRAVEHEART players take on the role of William Wallace, the legendary Scottish hero, who fights for Scotland's freedom by plotting attacks against their English suppressors. Players must attack and guard six locations from the English, including Sterling, Paisley, Falkirk, Edinburgh, Lanark and York in 10 heroic real-time strategic missions. Alongside his fellow freedom fighters, Robert the Bruce, Mornay and Lachlan, William Wallace battles the enemies' infantry, cavalry, foot soldiers and leaders. After conquering a town, players must then guard it against counterattacks. Characters, missions and locations featured in the game follow the events from the BRAVEHEART movie. For each mission there are three different levels of difficulty in which the number of enemies and adversaries varies. All missions must be completed strategically without losing William Wallace or any of his companions.

BRAVEHEART is amongst the first mobile games by Artificial Life to be distributed using the company's new rollout tool, the MobileBooster(tm). The game is supported by most 3G and 2.5G handsets and is available in many languages for global distribution.

The BRAVEHEART mobile game is now available for purchase and download on Artificial Life's m-commerce portal, www.botme.com, and will soon be available on-deck and off-deck via telecom operators and resellers worldwide.

Executive quote

"This well-known movie provides us with a dynamic storyline to create a thrilling game. We put strong emphasis on the game graphics and background story to replicate the exhilarating and technically impressive battle scenes in the film. Every detail in the game, including the fictitious dialogue, stays authentic to the characters as well as the original screenplay. By bringing the heroic character, William Wallace, back to life in the mobile game format, we hope to provide an invaluable extension to this well-known brand," says Eberhard Schoneburg, Artificial Life's Chief Executive Officer.

Customer quote

"Paramount Pictures has an extensive library of acclaimed movies which are ideal to translate into mobile games. Our BRAVEHEART mobile game is a natural extension to this timeless and classic motion picture," states Sandi Isaacs, Senior Vice President Mobile & Interactive, Paramount Digital Entertainment. "We are pleased to continue our working relationship with Artificial Life as a partner for this game."

Multimedia

About the company

About Artificial Life

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong with offices in Berlin (EMEA headquarters) and Tokyo. The company is a leading global full service provider of award winning mobile technology, mobile TV, content, games and business applications (see also the company's homepage: www.artificial-life.com; and m-commerce portal: www.botme.com).

About Paramount Digital Entertainment

Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

Contact details

Artificial Life press contacts:

Erin Hall / Wanda Soler

619 677 2700

artificial-life@lewispr.com

Artificial Life investor contact:

Annie Lau

+852 3102 2800

ir@artificial-life.com

Paramount Digital Entertainment press contact

Jodi Lederman

310 887 0742

Jodi_Lederman@paramount.com

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