Artificial Life News Desk

Famed Soccer League FC Bayern Munich Partners with Artificial Life to Launch Official Mobile Game

Enables gamers to play as a world famous team and compete against soccer’s finest athletes

Los Angeles / Hong Kong - September 08, 2008

Artificial Life, Inc., (OTC BB: ALIF, www.artificial-life.com), a leading provider of mobile broadband 3G technology, participation TV, games and business applications, announced today the release of FC Bayern Munich 2008/09 – The Official Mobile Game. The tailor-made game for the league’s soccer team, FC Bayern Munich, focuses on competing in a championship for the 2008/09 German and European Soccer Season.

In FC Bayern Munich 2008/09 – The Official Mobile Game, players can manipulate a wide variety of traditional soccer moves, such as fouling players, receiving, passing or cornering and free or penalty kicks. Super stars of FC Bayern are featured in the club’s official game, such as Luca Toni, Franck Ribéry, Philipp Lahm and Bastian Schweinsteiger. The skills of the game’s customized avatars reflect those of the real players, providing a genuine soccer experience.

Gamers can virtually train the soccer team and control avatars in either ‘single match’ or ‘championship’ mode. The game boasts full in-game rules and automatically programs opponents with different skill sets to increase the game’s difficulty level.

Each match takes place in the famous Allianz Arena, illustrated by high-quality 3D graphics in a wide variety of camera angles. Details of a live soccer match are reproduced to maintain a realistic feel with features, such as animations of teams entering the match, commentator remarks and player substitution to name a few. With licensing from FC Bayern Munich, the game includes the 2008/09 FC Bayern Munich uniforms and biographies of the season’s current players.

The goal is to lead FC Bayern Munich to win the national league and European Cups, filling a trophy display with medals, awards and championship titles.

The game is available worldwide at Artificial Life’s m-commerce portal, www.botme.com and www.fcb.de. It will soon be available through on- and off-deck sites of operators and resellers worldwide.

A series of on-air and off-air marketing campaigns will follow after the launch of FC Bayern Munich 2008/09 – The Official Mobile Game.

Executive quote

“It’s an exciting project with FC Bayern Munich, a prominent world-class soccer club. The extension of their brand to the mobile platform provides them with well-rounded and diversified publicity. We look forward to having fans enhance their experience by playing the official game on their mobile devices,” said Eberhard Schoneburg, CEO of Artificial Life, Inc.

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About the company

About FC Bayern Munich
FC Bayern Munich (German: FC Bayern München, also known as FCB) is a German sports club based in Munich, Germany. It is best known for its professional football team, which is the most successful club in German football, having won 20 Bundesliga titles and 14 cups. In recent years they have been by far the most successful team in German football, winning seven of the last ten championships; the last international title was the Intercontinental Cup in 2001. Soccer celebrities under the club include: Luca Toni, Franck Ribéry, Bastian Schweinsteiger, Miroslav Klose, Lukas Podolski and Jürgen Klinsmann, the head coach of the Club as well as a retired world class soccer player.

About Artificial Life, Inc.
Artificial Life, Inc. (OTCBB: ALIF) is a public US corporation headquartered in Hong Kong, with additional offices in Berlin (EMEA headquarters) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and singleplayer rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit www.artificial-life.com or the company’s m-commerce portal at www.botme.com.

Contact details

FC Bayern Munich contacts:
FC Bayern München AG
Media and Communications
Säbener Str. 51-57
D-81547 München
Fax: +49 (0) 89/ 64 42 00

Artificial Life IR Contact:
Annie Lau
(+852) 3102 2800
ir@artificial-life.com

Artificial Life Press Contacts:
LEWIS PR
Erin Hall / Wanda Soler
(+1) 619 677 2700
artificial-life@lewispr.com

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