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Bright and Sleek Selects Assurz to Boost Online Shopper Confidence

High-end consumer electronics retailer chooses Assurz to increase conversion through improved customer experience

REDWOOD CITY, CA - October 09, 2007

Bright and Sleek, a leading online retailer of consumer electronics focused on high-end home theater equipment, has selected a new customer service offering from Assurz, Inc., the leading customer satisfaction guarantee provider. Bright and Sleek is using Assurz to increase customer loyalty and sales, by providing an enhanced customer service option. The Assurz 100% Satisfaction Guarantee gives Bright and Sleek’s customer base additional confidence when buying online, by offering a ‘no hassle’ returns policy and an extended period in which to evaluate their purchase.

“We focus solely on the highest quality home electronics brands, so providing an optimal customer experience goes hand in hand with our premium offering,” said David Hausman, President of Bright and Sleek. “Many of our customers do a lot of brand research before they come to our site, so our aim is to offer them an equally wide range of options when it comes to customer service, inspiring confidence, and making them feel as safe and secure as possible.”

“We offer merchants an innovative way to differentiate themselves when it comes to customer service, at every stage of the purchase process,” said Steve Hoffman, CEO of Assurz. “The consumer electronics sector is an ideal fit for this type of offering, as customers appreciate the opportunity to touch and feel a product before they make a final decision on whether to keep it, and we offer them 90 days in which to do that. Bright and Sleek has recognized that increased shopper confidence leads directly to higher sales conversions, and is leading the way when it comes to the online customer experience.”

Bright and Sleek is an online retailer of consumer electronics that specializes in the high-end Plasma, LCD and rear projection or DLP Television market, as well as projectors and home theater equipment. It provides a complete solution for video and audio applications. Bright and Sleek caters to corporations, government and educational institutions, as well as consumers.

The Assurz 100% Satisfaction Guarantee works by providing an increased level of confidence to consumers at every stage of the buying process. The guarantee is offered free of charge to Bright and Sleek consumers as part of the online
check-out process, enabling them to benefit from an extended returns period of 90 days and obtain a full refund if not completely satisfied with their purchase. This includes all fees such as shipping and handling. Assurz manages the entire process including customer assistance, pre-paid returns and eventual
re-distribution.

Executive quote

“We offer merchants an innovative way to differentiate themselves when it comes to customer service, at every stage of the purchase process,” said Steve Hoffman, CEO of Assurz. “The consumer electronics sector is an ideal fit for this type of offering, as customers appreciate the opportunity to touch and feel a product before they make a final decision on whether to keep it, and we offer them 90 days in which to do that. Bright and Sleek has recognized that increased shopper confidence leads directly to higher sales conversions, and is leading the way when it comes to the online customer experience.”

Customer quote

“We focus solely on the highest quality home electronics brands, so providing an optimal customer experience goes hand in hand with our premium offering,” said David Hausman, President of Bright and Sleek. “Many of our customers do a lot of brand research before they come to our site, so our aim is to offer them an equally wide range of options when it comes to customer service, inspiring confidence, and making them feel as safe and secure as possible.”

About the company

Assurz provides a 100% Satisfaction Guarantee to consumers who shop online and through catalogs for general merchandise. The Assurz guarantee enables shoppers to evaluate their purchases for an extended 90-day period and, if dissatisfied, receive full reimbursement of their purchase as well as prepaid return shipping directly from Assurz. This industry-first guarantee program works to overcome widespread insecurities about unfamiliar websites and possible product dissatisfaction through a fast, simple and convenient return process. The Assurz 100% Satisfaction Guarantee is offered through select merchants and channel partners. To learn more, visit www.assurz.com. For information about offering the Assurz Satisfaction Guarantee service for your online business, please call 877-620-1188 or email merchants@assurz.com.

Contact details

Assurz
LEWIS PR
Christine King
415-992-4400
assurz@lewispr.com

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