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TigerDirect Selects Assurz to Boost Holiday Shopping Experience

Premier electronics retailer to implement Assurz 100% Satisfaction Guarantee™, offering online shoppers peace of mind and a choice of customer service options

REDWOOD CITY, CA - September 26, 2007

TigerDirect, a Top 10 retailer of computers and related products, has selected an innovative customer service offering from Assurz, Inc., the leading customer satisfaction guarantee provider. The company plans to implement the Assurz 100% Satisfaction Guarantee, as part of its holiday sales approach and ongoing customer service strategy, at TigerDirect.com, in its retail stores and also through its catalogs. The move is part of TigerDirect’s ongoing commitment to pioneering new service offerings for the benefit of its customers.

The Assurz Satisfaction Guarantee works by providing an increased level of confidence to consumers at every stage of the buying process. Customers can choose to purchase the guarantee as part of the online check-out process, which enables them to benefit from an extended returns period of 90 days and obtain a full refund if not completely satisfied with their purchase. This includes all fees such as shipping and handling. Assurz manages the entire process including customer assistance, pre-paid returns and eventual re-distribution.

“TigerDirect has always aimed to offer customers a better experience than they would find elsewhere,” said Gilbert Fiorentino, CEO at TigerDirect. “Assurz reinforces this promise by allowing us to provide our customers with more choice about the services they personally find valuable at the time of purchase. Whether they are seasoned online shoppers or new customers searching for the perfect gift, the Assurz solution gives buyers peace of mind. We see this as an important part of our customer service proposition, not only for the holidays but throughout the entire year.”

“Consumers have many options when it comes to purchasing goods online so merchants are always looking to stand out from the crowd,” said Steve Hoffman, CEO of Assurz. “Customer service is becoming the key area of differentiation. Assurz aims to help online retailers attract and retain their customers by improving the often-neglected post-purchase experience. TigerDirect has a track record of innovation in the area of customer service and was quick to recognize the appeal of a comprehensive satisfaction guarantee and hassle-free returns to both savvy and novice online buyers.”

TigerDirect is an Internet Retailer 500 company, ranking in the top 25 brands. It is also a top 10 computer retailing site, according to Hitwise. The company offers an extensive range of computers, electronics, accessories and components at the lowest-possible prices, and has a firm emphasis on customer service, including same day shipping, frequent customer updates, no restocking fees, extended warranties and multiple payment options.

Executive quote

“Consumers have many options when it comes to purchasing goods online so merchants are always looking to stand out from the crowd,” said Steve Hoffman, CEO of Assurz. “Customer service is becoming the key area of differentiation. Assurz aims to help online retailers attract and retain their customers by improving the often-neglected post-purchase experience. TigerDirect has a track record of innovation in the area of customer service and was quick to recognize the appeal of a comprehensive satisfaction guarantee and hassle-free returns to both savvy and novice online buyers.”

Customer quote

“TigerDirect has always aimed to offer customers a better experience than they would find elsewhere,” said Gilbert Fiorentino, CEO at TigerDirect. “Assurz reinforces this promise by allowing us to provide our customers with more choice about the services they personally find valuable at the time of purchase. Whether they are seasoned online shoppers or new customers searching for the perfect gift, the Assurz solution gives buyers peace of mind. We see this as an important part of our customer service proposition, not only for the holidays but throughout the entire year.”

About the company

About Assurz

Assurz provides a 100% Satisfaction Guarantee to consumers who shop online for general merchandise. The Assurz guarantee enables shoppers to evaluate their purchases for an extended 90-day period and, if dissatisfied, receive full reimbursement of their purchase as well as prepaid return shipping directly from Assurz. This industry-first guarantee program works to overcome widespread insecurities about unfamiliar websites and possible product dissatisfaction through a fast, simple and convenient return process. The Assurz 100% Satisfaction Guarantee is offered through select merchants and channel partners. For more information, visit www.assurz.com.

About TigerDirect
TigerDirect serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via retail stores, catalog and Internet channels. TigerDirect is a subsidiary of Systemax Inc (NYSE: SYX). Visit www.systemax.com for more information.

Contact details

LEWIS PR for Assurz

Christine King

415-992-4400

assurz@lewispr.com

Max Borges Agency For TigerDirect.com

Ted Miller

305-576-1171 x12

tedmiller@maxborgesagency.com

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