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Consumer Cellular Dials Into Coremetrics for Tailored Web Analytics

Cell Phone Service Reseller Utilizes Coremetrics SMB Solutions to compete with Larger Providers

San Mateo, Calif. - October 26, 2007

Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Consumer Cellular, the low-cost reseller of cellular phone service, has selected Coremetrics SMB Solutions for online behavioral data and marketing optimization.

Consumer Cellular resells cell phone service from the nation’s leading carriers. The company offers zero long-term contractual requirements and affordable rate plans for all usage needs while providing exceptional customer service. Consumer Cellular will use Coremetrics to understand the processes its customers follow as they proceed through the online sales funnel. This insight into online behavioral data will help Consumer Cellular meet the needs of its customers while making the most of its marketing budget.

Launched in August 2007, Coremetrics SMB Solutions are targeted specifically for smaller, fast-growing companies that need a full-featured Web analytics solution. Coremetrics SMB Solutions feature:

•    Pre-built report templates and metrics that allow for self service
•    Built-in best practices
•    Support in interpreting and acting on the data
•    Out-of-the-box analytical tools for segmentation and drill-down
•    Flexible customization of additional reporting
•    Ease of implementation and maintenance
•    Fast time to ROI

For more information on Coremetrics SMB Solutions, please visit http://www.coremetrics.com/solutions or call 877-721-CORE.

Executive quote

“Like many other small and medium businesses, Consumer Cellular is competing with larger companies with higher marketing budgets,” said Joe Davis, CEO of Coremetrics. “To compete effectively, Consumer Cellular and other Coremetrics SMB clients rely on reaching their target customers with highly customized messages. Coremetrics provides Consumer Cellular with consistent, accurate information about its Web site visitors and couples that with extensive support in interpreting and acting on data. This allows Consumer Cellular to precisely target its customers with messages that drive conversion and provide significant return on its online marketing investment.”  

Customer quote

“More and more cellular customers are activating their service online and we want to be the most efficient and easiest way for people to take advantage of that opportunity,” said John Marick, President of Consumer Cellular. “Coremetrics helps us communicate concise, personalized messages that reflect the way our customers are using our Web site. We want all visitors to have a great experience with ConsumerCellular.com and Coremetrics will help us provide that.”


Technorati tags: consumer cellular | coremetrics | analytics | SMB |

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