Lantronix Introduces New Series of How-To Videos to Showcase the Company‚??s Most Popular Devices
Implements videos as a key component of marketing strategy to reach new media and customers
Lantronix, Inc. (Nasdaq:LTRX), a leading provider of secure, remote management, device networking and data center management technologies, today announced the availability of a new series of fun, ‘how-to’ videos to engage customers, as well as new media targets.
The first set of these short videos addresses the company’s DeviceLinx™ device-networking product line. The videos provide an overview of DeviceLinx, details on how to choose the right solution and tips for set up and configuration. Users can view the first three videos, out of a series of 10, by visiting the following URL and selecting “DeviceLinx ‘How To’ Series”: http://www.lantronix.com/resources/videolib/
Lantronix will continue this initiative for future products and will update the site with new videos on a regular basis.
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“Creating more interactive marketing tools and embracing ‘new media’ sources is a strategic focus for our worldwide marketing initiatives,” said Errett Kroeter, director of worldwide corporate & channel marketing for Lantronix. “These videos are the latest in a series of activities we have undertaken to provide customers with information in fun, new ways and to take advantage of the upswing in the popularity of new media outlets to communicate with new and existing customers.”
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About the company
Lantronix, Inc. (NASDAQ: LTRX) is a global leader of secure communication technologies that simplify remote access, management and control of any electronic device. Its solutions empower businesses to make better decisions based on real-time information, and gain a competitive advantage by generating new revenue streams, improving productivity and increasing efficiency and profitability. Easy to integrate and deploy, Lantronix products remotely connect and control electronic equipment via the Internet; provide secure remote access to firewall-protected equipment; and enable remote management of IT equipment over the Internet. Founded in 1989, Lantronix serves some of the largest security, industrial and building automation, medical, transportation, retail/POS, financial, government, consumer electronics/appliances, IT/data center and pro-AV/signage entities in the world. The company's headquarters are located in Irvine, Calif. For more information, visit www.lantronix.com