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PUREā??s Digital Radios to be Available in the US on July 1

Global Leader in Connected Audio Brings Award-Winning Product Family to North America

SAN FRANCISCO - May 03, 2010

PURE, the global leader in digital and internet-connected radios, today announced that three of its highly anticipated products will be available for purchase in North America on July 1, 2010. First unveiled during the company launch at CES in January, PURE’s line of next-generation connected radios transform how consumers access, store, share and interact with digital entertainment such as music, internet radio and podcasts.

On July 1, 2010, three of the five products showcased at CES will be available for purchase at With a product that fits every digital lifestyle, PURE fills a substantial void in the North American audio market: radios that look as good as they sound while keeping consumers connected to the content they love. The initial wave of PURE products available in this market include:


Winner of more than 30 awards, including ‘Radio Product of the Year,’ PURE’s groundbreaking EVOKE Flow was the first truly connected portable radio. Light and portable with inputs for an iPod dock or additional speakers, the EVOKE Flow is at home in any room in the house, from the bedroom, to the kitchen and living room.

Oasis Flow

A stylish weatherproof case, rubber seals and a cast aluminium framework combine to make Oasis Flow the most rugged, internet-connected radio on the market. The perfect radio for anyone who wants to stay connected while working or playing outdoors, Oasis Flow features a built-in rechargeable ChargePAK battery for hours of continuous listening.

Siesta Flow

The connected-consumer’s alarm clock, Siesta Flow brings the power of internet radio to the bedside. Small and sleek enough to fit any bedroom space but powerful enough to serve as that room’s primary stereo, Siesta Flow also provides access to 365 different alarm tones – one for every day of the year. There are also four independent alarms, a selection of ambient sounds to go to sleep to, plus the unique PowerPort™ which provides power for USB accessories such as mobile phone chargers, reading lights, bedside fans and cup warmers, solving the problem of having insufficient power points next to the bed.

All PURE products will have access to PURE’s proprietary radio and media portal, the PURE Lounge (, enabling users to organize their favorite stations into shared folders and automatically synchronize content choices on both the radio and the online portal. The PURE Lounge also contains content unique to PURE such as PURE Sounds™, a library of tones that set the perfect mood for the listener. A living platform, the PURE Lounge is growing all the time and will continue to deliver many more new and exciting features to the North American consumer.

PURE will also introduce Sensia, its flagship connected radio and the centerpiece of the connected home, and the Sirocco 550, a complete digital sound system, to North America. Pricing and availability for each will be announced soon.

Executive quote

Says Paul Smith, general manager of PURE worldwide: “The reception we received at CES was overwhelmingly positive, validating our belief that North America is ready for a radio that moves beyond broadcast audio. North America is a connected market, and our product family will help consumers get closer with and stay connected to the digital content that they want, when they want it.”

“I’m looking forward to bringing the innovation, design and value of PURE’s products to North America, exposing consumers here to some of the most exciting advances in audio technology,” said Charles Bellfield, general manager for PURE North America.

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PURE's EVOKE Flow, Oasis Flow and Siesta Flow to be available through on July 1.

Pricing and availability

The EVOKE Flow, Oasis Flow and Siesta Flow are all scheduled to be available for purchase on July 1 for respective MSRPs of $229, $249 and $139. PURE products will be sold through online channels initially such as, with further retail plans and expected availability to be announced later in 2010.

About the company

About Imagination Technologies

Imagination Technologies Group plc (FTSE:IMG) – a leader in semiconductor System on Chip Intellectual Property (SoC IP) – creates and licenses market-leading embedded graphics, video and display accelerators, multi-threaded processors and multi-standard receiver technologies. These IP solutions are complemented by dynamic and extensive developer and middleware ecosystems. Target markets include digital radio and audio; mobile phone multimedia; car navigation & driver information; personal navigation; UMPC and Mobile internet Device (MID); digital TV & set top box; and mobile TV. Its licensees include leading semiconductor and consumer electronics companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See:

PURE is the global leader in digital and internet-connected radios. With a radio for every lifestyle, PURE products and services connect consumers to their digital audio content of their choice through innovative design, unmatched performance and ease of use. Every Internet-connected PURE radio includes access to the PURE Lounge, a customized radio and media portal that enables users to personalize their radio content. PURE has the largest dedicated radio development team in the world and the latest innovations from parent company Imagination Technologies PLC. For more information please visit or email

Contact details

Melanie Lombardi

LEWIS PR for PURE            

415 992 4404             

Technorati tags: PURE | digital radio | internet radio | Oasis Flow | EVOKE Flow | Siesta Flow | Sensia | Sirocco 550 |