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Photobucket Launches Brand Sponsorships – Provides Platform for Mandy Moore Video Mash-Up Promotion

Multimedia mash-up contest offers new online opportunity for fan and brand engagement in support of Mandy Moore’s single “Extraordinary”

Palo Alto, CA - April 03, 2007

Photobucket, the leading personal media site where over 39 million people search, upload and share their own content, has been selected to promote Mandy Moore’s latest single “Extraordinary” to high school students around the country, by providing the tools for an innovative video remix contest. This is the latest example of entertainment brands using new sponsorship models to reach key social networking demographics.

From now until April 30, Photobucket users and Mandy Moore fans are invited to create video mash-ups from their own personal content (photographs, graphics, artwork, video) remixed with branded Mandy Moore images, video and music assets provided by the artist. The mash-ups are created with Photobucket’s new web-based remix service, powered by Adobe, Inc. and available free of charge to all Photobucket users. The best entry will win an opportunity to have Moore perform at their high school graduation. Details can be found at http://photobucket.com/mandymoore.

Completed remix videos will be submitted to the high school social networking site, MyYearbook.com, where users will vote for their favorites and Mandy Moore will personally select the overall winner.

Photobucket’s web-based remix service enables users to create media mash-ups and remixes of their personal media content by adding music, effects, transitions, still images and titles to videos and slideshows. Photobucket offers free accounts to all registered users at their site http://www.photobucket.com.

Executive quote

“Mash-ups hold great appeal for brands who want to tap the social media crowd. It’s a key part of our offering for advertisers, and something we’ll be doing a lot more of in the future,” said Alex Welch, CEO at Photobucket. “By allowing their own digital assets to be mixed with user-generated content, entertainment brands and artists, such as Mandy Moore, can engage with their fans in a much more interactive way.”

“There are times when everyone hits a point of wanting to go beyond their perceived limits. To be able to reach out to high schools and be a part of something that involves music – especially this record – is just incredible,” said Mandy Moore. “To be involved with Photobucket and this promotion is nothing less than a huge honor. I want to thank everyone involved for all your hard work and support.”

“Graduation is a rite of passage for any high school student, and something they care deeply about, so we're excited to be involved with this promotion and the social broadcasting opportunity it presents,” said Geoff Cook, President at MyYearbook.com. “Photobucket reaches more than 39 million active users, who care deeply about creating and sharing new content, so I know we'll see some really innovative videos in this contest.”

Multimedia

Mandy Moore Contest Flyer

About the company

Photobucket is the easiest and most reliable way for people to create, manage and share their personal media online. Photobucket is the web’s most popular creative hub, linking billions of personal photos, graphics, slideshows, and videos daily to hundreds of thousands of web sites, including: MySpace, Facebook, Bebo, Friendster, eBay, Craigslist, Blogger, Xanga and others. Photobucket’s more than 39 million users upload more than 7 million personal photos, graphics and videos to Photobucket every day, and the site is growing at a rate of 85,000 new users a day. Photobucket currently serves over 70% of all content links to social networking web sites and serves over 3 billion images and video requests every day. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California and Denver, Colorado and is located online at www.photobucket.com

Contact details

Bryan Pope
LEWIS PR for Photobucket
415 992 4400
photobucket@lewispr.com

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