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Regal Entertainment Group (NYSE:RGC), the owner and operator of the largest movie theatre circuit in the world, and RealD 3D, the global leader in 3D, today announced an unprecedented partnership. The deal calls for a rollout of 1,500 RealD 3D screens, bringing the RealD 3D screen count to over 3,500. The rollout will allow most US markets to have 3D capability and will commence upon the completion of the Digital Cinema Implementation Partners (DCIP) initiative. Regal and RealD will work together to market and develop the RealD premium 3D platform in key Regal markets and theatres throughout the US.

The consummation of the announced deal is subject to completion of definitive agreements and is contingent upon DCIP finalizing the necessary digital cinema conversion arrangements.

Executive quote

“We are pleased to announce a significant expansion of our existing partnership with RealD,” stated Mike Campbell, CEO and chairman of Regal Entertainment Group. “We believe RealD is a leader in digital 3D technology and will provide an exceptional 3D experience for our customers. We look forward to the finalization of the DCIP deals, which will allow Regal to commence the expanded 3D rollout.”

“We are honored to become Regal’s partner for premium 3D cinema," said Michael Lewis, chairman and CEO of RealD. “Regal has always been a leader in innovation and in bringing new forms of entertainment to their audiences. 3D is the fastest-growing area of filmmaking and Regal’s unprecedented commitment to a nationwide RealD 3D platform represents a win for everyone.”

About the company

Regal Entertainment Group (NYSE:RGC) is the largest motion picture exhibitor in the world. The company’s theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,763 screens in 551 locations in 39 states and the District of Columbia. Regal operates theatres in all top 33 and 44 of the top 50 US designated market areas. We believe that the size, reach and quality of the company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the company’s Web site at www.REGmovies.com.

About RealD 3D:
RealD 3D is the global leader in 3D, bringing the most advanced digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 24 countries, provides a stunningly realistic and immersive experience beyond the usual concepts of 3D cinema. The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white. Beyond cinema, RealD 3D is the worldwide inventor of and pioneer in key stereoscopic technologies, with 30 years of scientific development behind its systems. Organizations such as BMW, Boeing, NASA and Pfizer use RealD’s mission-critical 3D visualization technologies. RealD was named to Fast Company’s “Fast 50” list of Most Innovative Companies in 2008. For more information, visit www.reald.com.

Contact details

Contacts:
Amy White / Andy Oliver
LEWIS PR for RealD
(310) 407-5186
reald@lewispr.com

Elizabeth Brooks
RealD
(310) 385-4071
ebrooks@reald.com

Technorati tags: RealD | 3D | Regal Entertainment Group | 3D screens |

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Regal Entertainment Group and RealD Partner to Expand Regal’s RealD Premium 3D Platform

Executive quote

About the company

Contact details