Main News Desk

Sortprice Sees Halloween Search for Sexy Costumes Soar

The grown-ups have taken over Halloween in 2007 with more searches conducted for adults’ than children’s costumes

October 15, 2007

Sortprice.com, the leading free-to-use shopping search engine that scours thousands of online retailers to compare prices, today announced an adult takeover of Halloween and offered a peek at this year’s hottest costumes.

Adult costume searches are on the rise, soaring past searches for children’s costumes by approximately 20%. A slew of “sexy” costumes made the top of the list, with “sexy prisoner” being one of the most searched. Also, an average 5% more is being spent on costumes this year than last.

A recent major increase in online costume retailers has tripled the costume category from what it was in 2006. With all of this choice, Sortprice features such as “shop, drag and drop” make it easier for shoppers to compare and share costumes found with friends. Sortprice also partners closely with the retailers whose products are listed.

Also available is the Sortprice 2007 Halloween Shopping Guide new this year to assist with costuming decisions.

Additional top costume searches include:

Sexy Cop
Sexy Sailor
Spiderman
High School Musical
Transformers
Star Wars
Dog the Bounty Hunter

Executive quote

“The sexy prisoner search as a top hit was a surprise initially,” said Doron Simovitch, president and CEO of Sortprice. “However, when you consider the media focus on celebrities and how many of these have unfortunately topped headlines this year after run-ins with the law, resulting in prison time for some, it begins to make more sense.”

Customer quote

“There’s a true comfort level with online shopping that’s supported by the numbers,” said Erik Aronesty CEO of Moon Costumes. “However, while there are more shoppers online daily, Sortprice helps us out through features such as their merchant verification seal. This program provides reassurance to first time Internet buyers and puts our costumes right next to those from a known store such as Walmart.”

About the company

Sortprice.com is a free-to-use shopping search engine that scours thousands of online retailers, across many different product categories, to help shoppers compare prices and help retailers reach more customers. With 175,000 visitors per day, more than 5 million each month and a 29% return traffic rate, Sortprice is fast becoming the leading online shopping search destination. For more information, please visit www.sortprice.com.

Contact details

julief@lewispr.com

or

press@sortprice.com 


Technorati tags:

Bookmarklets: